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Cisco to increase foreign sales by SFA by: byronangel (M/Washington State) Long-Term Sentiment: Strong Buy 11/19/05 10:44 am Msg: 89117 of 89117 Cisco Systems sees its future sitting on top of a television. In announcing yesterday a $7 billion deal to acquire Scientific-Atlanta, the maker of television set-top boxes, Cisco signaled its commitment to a strategy of augmenting sales of its powerful routers that direct Internet traffic with more consumer-oriented technology. Cisco`s decision is built on the idea that entertainment and communications will converge around the digital technology that it provides. It also has a more modest short-term goal: using its international sales force to increase sales at Scientific-Atlanta, which is largely unknown outside the United States. "We have no relationships with telephone companies internationally," James F. McDonald, the chief executive of Scientific-Atlanta, said. With Cisco`s access to markets overseas, he said, "We can put this capability through almost instantly." http://www.nytimes.com/2005/11/19/business/19cisco.html As we all know, there are large opportunities for set top box sales in Asia and Europe. Cisco`s aquisition of SFA will result in SFA becoming a player in these markets, meaning more sales for SIGM. Byron |
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| aus der Diskussion: | SigmaDesign - kurz vor break des ATH |
| Autor (Datum des Eintrages): | amorphis (19.11.05 17:12:47) |
| Beitrag: | 651 von 4,073 (ID:18879466) |
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