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Im folgenden Artikel wird über eine sehr interessante Studie berichtet (brandneu), mit der die Veränderung der durchschnittlichen Nutzungszeit der einzelnen Medien vor und nach Einführung eines Highspeed-Internetzugangs (broadbend) erfaßt wurde. TV Battling For Broadband Households`s Time, Study Finds. By Jayson Matthews The growth of broadband may be a double-edged sword for television. According to a new study from research firm Arbitron, existing homes with high-speed Internet access are spending nearly as much time in front of the Web as they do in front of the TV or even listening to the radio. The study, "The Broadband Revolution: How Superfast Internet Access Changes Media Habits in American Households," released today at the National Association of Broadcasters` (NAB) Radio Show in San Francisco, reports the average American in a low bandwidth household spends only about 11% of his "media time" in front of the Internet. In broadband households, however, that percentage surges to 21%, on a par with radio usage, and just 3% lower than TV. According to media research firm Coleman, which participated in the study with Arbitron, that amounts to 134 minutes per day, or 61% more than people in dial-up households. "Broadband changes everything," says Warren Kurtzman, VP, of Coleman. "This study provides clear evidence that we`ve only begun to see the Internet`s true impact on media usage." On a happy note to eCommerce plays, the study also reports that the increased usage of the Internet in broadband households has lead to increased buying, with half of broadband-enabled Americans in the study reporting more online purchases now that they have broadband. Interestingly, the study also found that the increased use of streaming audio services over the Internet in broadband household is not the result of dissatisfaction with traditional over-the-air radio. Just under 50% of broadband households in the study reported they see streaming audio as a value-add for existing radio stations, with satisfaction levels with traditional radio in broadband households similar to non-broadband households. September 22, 2000 |
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| aus der Diskussion: | Interactive TV - Markt und Wettbewerb |
| Autor (Datum des Eintrages): | Janphil (26.09.00 01:30:05) |
| Beitrag: | 16 von 232 (ID:1922362) |
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