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3Com Selects Netcentives to Power Channel Partner Incentive Program Custom Solution Rewards Channel Partners in Real Time SAN FRANCISCO, Nov. 30 /PRNewswire/ -- Netcentives(TM) Inc. (Nasdaq: NCNT) today announced that 3Com Corporation (Nasdaq: COMS) is utilizing the company`s loyalty and direct marketing technology to support a large-scale, fully customized incentive system and email communications program for 3Com`s U.S. and Canadian channel partners. 3Com has leveraged Netcentives` Enterprise Solutions to power its "Focus Rewards" channel partner program to help drive sales and reward partners for doing business with 3Com. The Netcentives system will replace the traditional paper-based process by providing an automated platform for incentive management and the email communications necessary to support channel initiatives. Unlike traditional incentive systems, Netcentives provides an automated Web-based platform, enabling 3Com to motivate and reward its channel partners in real time. In addition, Netcentives powers 3Com`s partner email newsletter "Focus News," which is customized to inform channel partners of new product announcements, events, training courses and promotions specific to their interests. "The Focus channel partner program is designed to simplify and enhance channel partner relationships," said Sylvio Jelovcich, senior director, channel and field marketing, 3Com. "Netcentives` technology allows us to offer the program in a more streamlined manner and to deliver targeted promotions more effectively and efficiently." The distributed architecture of Netcentives technology allows 3Com to integrate its existing information database systems with Netcentives RewardBroker(TM) technology to manage its online rewards program. RewardBroker automatically tracks all earning activities and processes awards as goals are met. 3Com`s Focus channel partner program awards points for product sales, training and event attendance. These points can be redeemed for frequent flyer miles and brand-name products via an online redemption catalog provided by Netcentives. "The combination of online rewards and personalized email communications is going to allow 3Com to reach new heights with one of their most valuable business assets, channel partners," said West Shell III, chairman and CEO, Netcentives. "The technology behind the 3Com program utilizes resources from each of our business units: loyalty solutions, email marketing and consulting services. This program represents diverse cross selling of our suite of relationship marketing solutions to deliver a comprehensive program for 3Com." Netcentives Enterprise Solutions Netcentives Enterprise Solutions provide companies with the technology infrastructure and loyalty expertise to build lasting relationships with employees, vendors and channel partners. Netcentives` secure and reliable enterprise solutions are offered in two ways: using ClickMiles(TM) currency delivered through ClickRewards@Work(TM) network on the Internet; or via a customized Channel or Employee Reward System with its own currency delivered over a company`s intranet or extranet site. 3Com to Secure Cable Modems with VeriSign`s Cable Modem Authentication Services MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 30, 2000-- State-of-the-Art Cable Digital Certificates to Help Avert Piracy of Broadband Services, Providing Secure Cable Subscriptions and Online Connections VeriSign, Inc. (Nasdaq:VRSN), the leading provider of Internet trust services, and 3Com Corporation (Nasdaq: COMS), today announced that 3Com has selected VeriSign`s Cable Modem Authentication Services to embed digital certificates into its entire line of cable modems to help protect customer privacy, prevent service pirating and device cloning. VeriSign`s services allow 3Com to meet the stringent security requirements of the Data Over Cable System Interface Specification (DOCSIS) 1.1 standard, which lays the foundation for cable operators to accelerate the delivery of value-added broadband services such as software delivery and pay-per-use application services. The DOCSIS standard for cable modems, created by cable system operators to ensure a ubiquitous security standard for the entire cable industry, requires that all cable modems be authenticated using digital certificates. "3Com is committed to providing the most secure products for all broadband customers and our relationship with VeriSign allows us to achieve that goal," said Michael Pula, director of product management for 3Com`s Residential Connectivity Group. "3Com customers expect state-of-the-art technology; thanks to VeriSign certificates, they`ll receive peace of mind that their cable connections are secure as well." VeriSign`s Cable Modem Authentication Services provide 3Com with a turnkey solution for centrally generating a large number of digital keys and certificates and "burning" these credentials directly into the read-only memory (ROM) of cable modems prior to shipment. A digital certificate serves as a unique, unforgeable online credential, authenticating the identity of each cable modem to the service provider through an exchange of digital keys before permitting the user to access cable services. By leveraging VeriSign`s highly scalable digital certificate infrastructure, 3Com is able to centrally generate digital certificates in volume based on its scheduled production quantities. In addition, VeriSign is also providing 3Com the expertise to integrate the certificate provisioning process with its existing manufacturing operations. Working with the leader in trust services to deploy certified modems, 3Com also addresses the issue of secure personal information. Consumers concerned about their open-cable online connections, online privacy and protection of personal information transported over cable can feel confident that their connection is more secure than ever. "Always on the forefront of innovation and customer awareness, 3Com has chosen to give significant added protection in the delivery of existing services," said Anil Pereira, general manager for Enterprise Services Group at VeriSign. "With VeriSign`s Cable Modem Authentication Services, 3Com is paving the way for the secure distribution of software, entertainment and other value-added services over advanced networks." |
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| aus der Diskussion: | 3com news! (neu) |
| Autor (Datum des Eintrages): | Pitu (30.11.00 15:24:34) |
| Beitrag: | 76 von 124 (ID:2447491) |
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