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GoFish Launches Branded Entertainment Division and Hires Three Executives Formerly With Yahoo!


2006-11-14 08:30 ET - News Release


SAN FRANCISCO -- (Business Wire)

GoFish Corporation (OTCBB:GOFH), a leading user-generated video company, today announced the launch of a branded entertainment division and the appointment of three new hires to run it. C.J. Bowden, David Fisch and Lori Macias join GoFish as vice presidents of Branded Entertainment. This news follows the company’s recent announcement that Peter Guber, chairman and CEO of Mandalay Entertainment Group, joined its board of directors.

Bowden, Fisch and Macias have established a solid track-record of working together. Most recently they were co-founders in SlingShot Media, a Los Angeles based start-up, where they collaborated with creative talent in the development of original programming initiatives. Prior to SlingShot, they spent a combined 15 years at Yahoo! where they helped develop, manage and sell Yahoo!’s Front Page, community properties and branded entertainment business, which included Apprentice, Contender and Entertainment Tonight.

GoFish, an early entrant into the user-generated video sector and first publicly traded company in the space, provides people with an online platform for uploading, sharing, searching for and watching videos from around the world.

“Our Branded Entertainment Division is focused on original programming that taps into the energy and enthusiasm around user-generated video, an approachthat we believe will deliver a superior experience for viewers, creators and advertisers alike — and will revolutionize online entertainment,” said Michael Downing, founder and CEO of GoFish. “C.J., David and Lori are uniquely qualified to lead this key unit of our business— each of them provides a critical blend of experience with the web, the entertainment community and advertising.”

GoFish established leadership in the area of branded entertainment with the launch of “America’s Dream Date”– the first reality themed online show harnessing user-generated video that was sponsored by a national beverage brand.
 
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