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10. Motorola GI

Durch die Übernahme des Settop – Spezialisten General Instrument ( GI ) Anfang 2000 katapultierte sich MOT, mit über 10 Mio Settops ( HP f. 2000 ), an die Spitze der Hersteller weltweit ( Nr. 2 SFA – 2000 ca. 5,2 Mio ). Demnach ist MOT quantitativ das Maß aller Dinge. Sicherlich ein Goliath. Ja sogar der Rückennummer 10 würdig.

Wie steht’s mit den Produkten ?

Im Posting 15.01.01 08:58:53 sahen wir, reihenweise die Kandidaten ( Sony, Nokia, Panasonic, Philips... ) die Einladung für den frühen australischen iTV Markt-Tanz absagen. Ihre Büxen würden auf keinen Fall zum Stichtag 01.01.2001 fertig ( Mbox Phoenix 13.12.2000 ).

Motorola kündigt nun an, dass sie ihr iTV Settopboxen Flaggschiff – den Streamaster 5000 - immerhin „im Laufe des Februars“ nach Australien liefern zu können:
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TRANSACT CAPITAL COMMUNICATIONS TO PURCHASE STREAMASTER™ 5000

TransACT Capital Communications to Purchase Motorola`s Streamaster™ 5000 Advanced Set-Top Box

Agreement Marks the Arrival of DSL Broadband Entertainment Services to Australia

AUSTIN, Texas - January 3, 2001 - Marking a significant development in the delivery of broadband multimedia services to Australian consumers, TransACT Capital Communications Pty Limited, today signed an agreement to purchase Motorola`s (NYSE : MOT) Streamaster™ 5000 advanced set-top box. Streamaster 5000 is designed to make it possible for TransACT to deliver full-service broadband interactive television services like digital-quality broadcast television, Web access, e-mail services, 3-D games, and video and music-on-demand to living rooms across the nation`s capital, Canberra, through VDSL (Very High Speed Digital Subscriber Line) services.

With this announcement, TransACT becomes the first service provider in Australia to purchase Motorola`s customizable Streamaster 5000 advanced set-top box, which is developed within Motorola`s Semiconductor Products Sector. Streamaster 5000 gains its intelligence and innovative features, like the ability to quickly offer new services via remote software upgrades, through DigitalDNA™ technology. TransACT is delivering enhanced broadband services to subscribers through a fiber-to-the-curb network that uses VDSL technology for the final link to consumers` homes. Initial deployment is scheduled for February 2001.

TransACT Chief Architect Robin Eckermann said, "Motorola`s Streamaster 5000 provides a comprehensive digital home gateway, capable of supporting not only conventional services like subscription TV but also advanced services like video-on-demand, Internet access and advanced forms of e-commerce."

"TransACT`s decision to use the Streamaster 5000 is proof that Motorola provides one of the most compelling solutions for telcos looking to enter the broadband entertainment market," stated Jacqueline Beauchamp, director and general manager, Multimedia Systems Divisions, Motorola`s Semiconductor Products Sector. "As a recognized leader in the broadband market, Motorola offers a comprehensive broadband strategy for bringing interactive television services to the home. We support TransACT`s vision and look forward to a long and continued relationship."

The Streamaster platform is enhanced by VM Labs` NUON™ technology, which incorporates a completely programmable media processor. NUON technology enables many of Streamaster 5000`s capabilities, such as 2D/3D games graphics ( Wie oben aufgeführt, glaubt auch MOT an die Spiele- / Settopbox – Konvergenz ), General MIDI music, Dolby Digital™ audio, Spatializer™, MPEG1/2 ( Oops, auch hier noch lange kein MP4 Standard ) with video trick modes and MP3 playback. Motorola and VM Labs have a multi-year alliance, which includes games development and content publishing assistance.

Customers all over the world are demanding the convergence of communications, data and entertainment, and Motorola`s Streamaster 5000 is aimed at revolutionizing these services with its open, extensible multimedia architecture ( Bingo. Der Marktführer entschied sich ebenfalls für eine offene modulare Konzeption. Dh. i. d. Pkt gleichauf. ) . The architecture combines the key functions of a broadband router to support network computing while performing the functions of a digital home theater platform. This architecture includes technologies to support video-on-demand, networked and DVD-based 3D games, video information and conferencing, high-speed Internet access, secure electronic commerce and karaoke. ( So muss IR sein “AND karaoke”, dh sie kann alles und sie gärt für Japaner auf Wunsch auch Sushi – Ist aber wohl ein Extra... ;) ) Additionally, the Streamaster platform can support future applications and services due to the nature of its network-upgradeable software.

About Motorola
Motorola, Inc. is a global leader in providing integrated communications and embedded electronic solutions. Sales in 1999 were $33.1 billion. For more information, please visit the Motorola Web site at http://www.motorola.com/ or http://www.motorola.com/streamaster

( Quelle: http://e-www.motorola.com/adc/streamaster/ )
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Triple-play ?

M. W. stammt sogar der Begriff von Motorola. Beispielsweise hat Kabel NRW ( Callahan / Dt Tkom ) über 100.000 Boxen, die Triple-play ( Sprache, Daten, TV / Media über Breitband ) beherrschen, mit deadline Jan.2000 ausgeschrieben. Motorola hatte seine Triple-play Boxen bereits Ende November als den letzten Schrei angepriesen:

LOS ANGELES, Nov. 29 /PRNewswire “Motorola`s latest development in home-networking technology delivers a ``triple-play`` of integrated voice, data, and streaming media over shared bandwidth, allowing operators to provide the kind of enhanced services that can help increase customer loyalty and provide new revenue opportunities.”

- überhaupt tanzt Motorola auf vielen Hochzeiten:

Motorola`s Broadband Communications Sector was created when General Instrument Corporation (GI) merged with Motorola, Inc. in January 2000. Combining the former GI`s leadership in converged voice, video, and data networks with Motorola`s global reach and brand identity, Motorola`s Broadband Communications Sector focuses on broadband solutions that deliver interactive television, Internet, and telephone services over both wired and wireless networks. ( SOURCE: Motorola, Inc. )

Ferner liefert MOT – Semiconductors den Colfire Prozessor für die Phoenix.

Fazit: Mobilfunk, Breitband, digitale ( + anlg. ) Settops, Chips usw. Alles aus einer Hand. Not bad. Mot ist erstklassig positioniert und hat schon jetzt Millionen Settopkunden.

Indes wird wohl die 5000 Box etwas teuer werden ( Schon die Streamaster 500 retail 849.- US$ vs. Phoenix 270 - 720 US$ ).

Andererseits bringt die Größe auch enorme Unbeweglichkeit und Probleme mit sich. ( Vgl. heutigen Artikel: Motorola „schwachen Umsatzzahlen...Massenentlassungen in den USA“ @ http://www.spiegel-online.de/wirtschaft/unternehmen/0,1518,1… )
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> Ergo: „Mbox Entwicklungsvorsprung von 12 bis 18 Monaten“ ? = > Präsentation der iTV - Phoenix am 13.12.2000 = > NO ! Auch hier eher ein techn. Kopf an Kopf Rennen.

Gruß pd
 
aus der Diskussion: David Mbox: Gut im Rennen gegen die Goliaths Nokia, Panasonic, Microsoft usw. ?
Autor (Datum des Eintrages): Placido-Domingo  (17.01.01 19:47:19)
Beitrag: 79 von 119 (ID:2718580)
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