Traffic rank
Could explain the tests of the TV Commercials. Traffic Rank was 53000 yesterday.
http://www.alexa.com/data/details/traffic_details?q=medgen.c…
We did see a similar movement when they were placing adds in some magazines, and which could explain the significant rise in rev in januari.
If so, revenue in february could be very nice again, we will soon know.
Finally we've got confirmation now that airing will start. So let's hope the expected revenue in the latest newsletter will be reached.
The more I think about the employee benefit plan, the less worried I am. The option exercise has to be paid by cash or stocks. The exercise price is below the current pps, which is rather unusual unless a sharp increase in pps is expected.