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FrontRunner ist bekanntlich Jyra-Partner. FrontRunner hat die feinsten Adressen im britichen Telekom- Bereich als Kunden und ist sehr stark innerhalb der gesamten British Telecom-Gruppe beschäftigt (z.B. BT MNS, BT Labs, BT Syncordia, BT Concert und BT Cellnet). Hier Auszüge aus den Marketingmaterialien von FrontRunner betreffend Jyra: Jyra provide FrontRunner and their ASP partners with critical advantage in pursuing high value video streaming business. Especially Jyra provide FrontRunner`s customers with competitive advantage over the major competitive provider in this sector, Akamai. Akamai Akamai is a product that assists in the delivery of broadcast transmissions over the Internet. This is achieved by having a number of specialist devices hosted at key locations within the Internet. Customers who are subscribing to a broadcast transmission will then be connected to a local Akamai device. The traditional approach would be for the customer to be pointed to a device situated in the broadcasting company`s premises. Performance issues over the Internet would affect the quality of the transmission. The key financial benefit to a service provider is the revenue derived from hosting the Akamai device. A smaller but obvious benefit would be the reduction of bandwidth consumed between the hosting site and the broadcasting company as customers are attaching to a local device for the transmission. The main benefactor of this system is Akamai, the broadcasting company and the end-consumer. Service provider still need to deal with the bandwidth within their own network that the broadcast traffic is consuming. The most important point is that Akamai retain the lion`s share of any revenue, purchasing only a number of commodity services from the service provider. Akamai own the customer they will always be able to source the required commodity hosting and bandwidth services from the lowest bidder. Jyra Service providers derive their revenue by selling bandwidth and hosting facilities. As the Akamai modal provides little real increase in revenue and still leaves the network traffic problem, a more constructive approach is required. Broadcast transmissions require low levels of delay and little or no loss of packets. In short a quality of service that meets broadcast requirements. Service providers, by using Jyra product, can configure their own systems to meet this requirement. End-to-end performance can be measured from key locations. One of these locations could be the broadcaster. Jyra will measure the delay across the network and highlight pro-actively devices/links that are introducing unnecessary latency. The information produced by Jyra can easily be made available to customers via a web browser as part of the service. Jyra allows service providers to tune either their entire architectures or individual VPNs to meet the performance requirements of individual customers. The opportunities for profit arising are immediate and revolve most crucially around attracting end customers who have specific requirements for premium or managed performance. These include customers with any of the following requirements Service providers can directly address streaming ASPs and customers managed performance for the broadcasts. Jyra allows service providers to offer Premium services for Premium Customers: This capability allows service providers to tune either their entire architectures or individual VPNs to meet the performance requirements of individual streaming or content customers. The opportunities for profit arising are immediate and revolve most crucially around attracting end customers who have specific requirements for premium or managed performance. These include customers with any of the following requirements; Live video-streaming customers, event centered hosting, Real Time Market Data. Service providers partnering with Jyra retain the lion`s shares of content performance revenue and retain the relationship with the end customer. Jyra and FrontRunner The chart below shows Jyra reporting a router configuration error along the path of a video stream or any performance sensitive content. Jyra`s crucial differentiation is that it allows FrontRunner to cross-reference the effect of his error on the streaming, or content performance capacity end to end. See Chart below. Jyra`s ability to report performance in this way is crucial for network operating efficiency and also for providing competitive statistics to support service providers competing with Akamai. Jyra will allow FrontRunner to demonstrate that they offer superior and most importantly managed performance when compared to Akamai. Jyra could compare and contrast the performance available from streaming and content services available from their partners with those of Akamai. Working with Jyra, performance could be managed to demonstrate dramatic real advantage to the customer over using Akamai. The relative end to end capacity available between a point of monitoring is well illustrated above where the time taken to download a file equivalent to 100 128K streams is illustrated. The brown line could illustrate performance available from a stream running across a Jyra managed network and the gray line, the same stream across an unmanaged network. Additional Jyra Profit Creation Modules: 1. Graded Levels of Performance: Jyra enables providers to offer relative levels of performance for specific services. Jyra provides FrontRunner with a means of measuring, verifying, reporting and billing for services at different levels of quality to different customers. Even simply including Jyra`s reporting within a standard service has the effect of radically reducing price erosion of the service. 2. Performance Selection Gateways: Jyra enables providers and customers a view of end to end performance and of performance hop by hop across any network, even beyond the owned network domain. This provides a visibility of the relative effectiveness of different paths through networks allowing customers to select the most effective and allowing providers to look beyond peering gateways and manage overall performance. This in effect allows service providers to operate a bandwidth exchange allowing customer to select the most performant and therefore profitable paths across the Internet 3. Customer and Service Performance: On-line customer care systems populated by Jyra reports can show each customer the actual performance across the network between any of his sites. The customer can identify the cause of any delay and is guided about what to purchase i.e. more bandwidth or more server capacity, in order to improve performance. 4. Performance Audit and Services: Jyra opens up revenue streams through performance audit activity. Jyra automated reporting combined with a lite weight version of our product that can installed on a laptop and taken to customer sites provides a ready stream of revenues. This service is available through Cisco`s Professional Service Channel as the "Performance SNAPSHOT" Service. These performance models can be deployed in combination or individually to greatly increase the revenue take form an existing base of customer and to attract new high value customers. Conclusion Working with Jyra and providing performance management from within FrontRunner`s own network will attract high margin, high value customers to whom FrontRunner will be able to sell high value services. Adopting Akamai will reduce FrontRunner to a commodity player as platform services such as rack, bandwidth, and low level managed services become free from major player. Ergänzend (falls es noch niemanden aufgefallen ist): Jyra hat einen neuen Director. Phil Bryant (seit 1998 bei Jyra) ist jetzt Director für das Bid Management und damit für die Koordination aller Angebote, die Jyra rausgibt, verantwortlich. Dort muß ja ganz schön was los sein. Der Markt ist derzeit wirklich sch...., aber Jyra ist ein Gewinner! Die Mission ist klar: don`t talk - deliver! Cenix |
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| aus der Diskussion: | [b]JYRA Research Inc. - it`s going on!![/b] |
| Autor (Datum des Eintrages): | Cenix (22.02.01 15:35:35) |
| Beitrag: | 54 von 201 (ID:2961727) |
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