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Epson America Deploys BroadVision eMerchandising to Offer More Sophisticated Promotions and Increase Online Sales Tuesday January 15, 6:00 am ET REDWOOD CITY, Calif.--(BUSINESS WIRE)--BroadVision, Inc., (OTCBB:BVSN - News) a global provider of e-business solutions, announced today that Epson America, Inc. (www.epsonstore.com) has gone live with the BroadVision® eMerchandising™ solution. An existing BroadVision Commerce™ customer, Epson America is deploying BroadVision eMerchandising to drive sales and differentiate its e-commerce site. ADVERTISEMENT Patent-pending BroadVision eMerchandising provides powerful, highly configurable processes that allow merchandising teams to create, manage and implement dynamic sales incentives while maintaining overall profitability. It offers flexible, configurable capabilities, a robust governance structure, openness, and superior performance and scalability. BroadVision eMerchandising delivers a number of benefits, including higher conversion rates and transaction sizes, seamless experiences to foster customer loyalty, and lower administration and support costs. “BroadVision’s eMerchandising solution extends the value of our BroadVision-based e-commerce platform, enabling us to offer dynamic promotions that enhance our ability to up-sell and cross-sell, and to offer our customers tailored purchasing incentives on our products based on their activity,” says Tod Yamamoto, Director of E-Business of Epson America, Inc. “Because eMerchandising enables us to introduce ‘incentivized buying’ and other new promotional strategies on our site, we believe it has the potential to increase our profitability.” “We are pleased that Epson America, a global technology leader, has extended its commitment to BroadVision and selected our eMerchandising software to enhance its online sales capabilities,” said Dr. Pehong Chen, President and CEO of BroadVision, Inc. “BroadVision eMerchandising is a powerful means of driving higher conversion rates, increasing online revenues, and adding value for both Epson and its customers.” About Epson America Epson offers an extensive array of award-winning image capture and image output products for the consumer, photographic, business and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, California. About BroadVision Driving innovation since 1993, BroadVision is a global provider of e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users — including Baker Hughes, BioRad Laboratories, Citibank, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime Polymer, Renault, Sony, Standard Bank of Argentina, Vodafone and Xerox — rely on BroadVision as their platform of choice for e-business. For more information about BroadVision, Inc., call 650-331-1000, email mediarelations@broadvision.com or visit www.broadvision.com. BroadVision, BroadVision Commerce and BroadVision eMerchandising are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries. Contact: |
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| aus der Diskussion: | Tradingchance der nächsten Tage: BROADVISION |
| Autor (Datum des Eintrages): | V51 (15.01.08 14:48:56) |
| Beitrag: | 12 von 12 (ID:33053530) |
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