|
LetsBuyIt.com unveils new marketing drive to increase sales andEuropean brand awareness 21:35 31.05.01 LetsBuyIt.com unveils new marketing drive to increase sales and European brand awareness London (ots) - Leading e-tailer announces partnerships with Priceline and QXL ricardo plc to commence new promotional campaign LetsBuyIt.com, Europe`s number one co-buying business, today announced the launch of a new marketing drive, commencing with two significant new strategic partnerships and the launch of a pan-European promotional campaign. Partnership Activities Leading travel site, Priceline, is to provide LetsBuyIt.com members with instant access to its unique Name Your Own Price(tm) buying system for flights, hotel rooms and car hire. The second partnership is with QXL ricardo plc, the pan-European online auction community. Both deals will involve joint marketing campaigns through which LetsBuyIt.com plans to reach a wide audience of European Internet users, helping to significantly expand its member community. LetsBuyIt.com`s partnership with Priceline is geared towards further increasing the brand awareness of both firms in the UK. Under the terms of agreement, Priceline will promote LetsBuyIt.com in its mass mailings distributed to members on an ongoing basis. The partnership also offers LetsBuyIt.com`s UK members the chance to Name Your Own Price(tm) for Priceline`s bargain flights with world class airlines, hotels and car hire partners, direct from the co-buying site. "Since our launch in January we have become the second most recognised online travel provider", comments Earl Quenzel, Priceline`s Chief Marketing Officer. "This partnership of two powerful brands will enable both of us to benefits from our Internet literate customers and extend the value of our marketing efforts." Complementing QXL`s European reach, the deal with QXL will involve a joint marketing campaign, initially consisting of banner swaps and newsletter marketing in LetsBuyIt.com`s four operating countries - UK, Germany, Sweden and France, where QXL is equally present. Stan Laurent, President Strategic Development, QXL ricardo plc commented, "QXL`s pan-European reach is generating increased interest by potential partners, such as LetsBuyIt looking for a qualified audience, experienced with innovative e-commerce applications. We expect both QXL and LetsBuyIt to strongly benefit from their complementary offering and geographic focus." Both Partnership activities are in line with LetsBuyIt.com´s partnership strategy, which was announced earlier this year, and through which the company intends to efficiently increase it`s membership base and drive revenues through partnering with equally strong e-commerce players across Europe. "Since February we have realigned our marketing strategy to focus on forming partnerships with established brands and concentrating on viral campaigns," states Sheila Farrell, UK MD LetsBuyIt.com. "This strategy allows us to increase brand awareness cost effectively and continue to expand our 1.2 million member base whilst demonstrating our continued commitment to existing members by offering new exciting services at great value for money." LetsBuyIt.com`s new promotional campaign, which will run from May 28th to June 24th, will offer members a new range of summer products and services such as the latest model of Sony Minidisc RZ700 and Digital cameras. Featuring a new promotion each week, such as the chance to win a Gucci Fashion makeover or a Home Entertainment system, LetsBuyIt.com will drive awareness of each campaign through newsletters and online advertising to existing and targeted members. About LetsBuyIt.com: Letsbuyit.com (www.letsbuyit.com) is Europe`s best known co-buying business, offering a wide range of brand name products at high street beating prices. Championing consumer interests through its innovative online shopping model, LetsBuyIt.com uses cooperative buying power across Europe to secure desirable, quality products and services at highly competitive prices. Already established as one of Europe`s leading e-commerce brands, LetsBuyIt.com`s vision is to deliver more value to it members by becoming the most powerful co-buying community in Europe. In just over two years, LetsBuyIt.com has built up a buying community of over 1.2 million members and some 250,000 buying members. It currently operates in the UK, Germany, France and Sweden and regularly offers members cost savings of up to 30 - 40% on a wide selection of branded products. LetsBuyIt.com is traded on the Frankfurt Stock Exchange, Neuer Markt Section, under the symbol LBC. About Priceline Priceline.com Europe Ltd is a private company, formed under the laws of England and Wales (Reg No 03998833), with registered offices at Carmelite, 50 Victoria Embankment, Blackfriars, London EC4Y 0DX, and is a licensed IATA ticket provider (IATA 91262765). Tickets are issued within 24 hours of payment being accepted. Priceline is a licensee of priceline.com Incorporated (PCLN), a U.S. NASDAQ listed company. In the UK, the service is available at www.priceline.co.uk, or through its free phone at 0800 074 5000. Priceline Europe`s service is for flexible consumers who have already shopped around, and are committed to buying if the price is right. About QXL QXL Ricardo plc ("QXL") is a pan-European online auction community. QXL conducts consumer-to-consumer and business-to-consumer auctions in eleven languages and twelve currencies. The QXL online auction community facilitates trading 24 hours a day, seven days a week in an efficient, convenient and entertaining environment. QXL enables buyers to bid on merchandise and services from across Western Europe which are sold by QXL members and merchants. QXL also enables sellers to locate and trade with buyers in new geographic markets. A wide selection of merchandise and services is available on its online auction community, ranging from computer software and hardware, consumer electronics, household appliances and collectibles to travel-related items and sports equipment. QXL is a publicly traded company with its shares listed on the Official List of the United Kingdom Listing Authority, the Nasdaq National Market and the Frankfurt Stock Exchange. QXL provides access to the QXL trading community in: UK - www.qxl.com and www.qxl.co.uk; Germany - www.ricardo.de and www.qxl.de; France - www.qxl.fr; Italy - www.qxl.it; Netherlands - www.ricardo.nl; Norway - www.qxl.no; Denmark - www.qxl.dk; Spain - www.qxl.es; Poland - www.allegro.pl; Sweden - www.qxl.se; Finland - www.qxl.fi; Switzerland - www.richardo.ch. ots Originaltext: LetsBuyIt.com Im Internet recherchierbar: http://www.presseportal.de For further information please contact Holly Kirk or Alex Rowley @ Gnash Communications on 0207 313 4770 or email holly@gnash.co.uk mfg hatari |
|
| aus der Diskussion: | ++++++++++ L B C --- A D H O C ! ! ! ! ++++++++++ |
| Autor (Datum des Eintrages): | hatari (31.05.01 23:09:59) |
| Beitrag: | 1 von 5 (ID:3640552) |
| Alle Angaben ohne Gewähr © wallstreetONLINE | |