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Monday June 4, 4:19 pm Eastern Time Press Release OpenTV and Predictive Networks Partner to Manage and Deliver Targeted Advertising to Interactive Television Applications MOUNTAIN VIEW, Calif. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 4, 2001--OpenTV (Nasdaq:OPTV <http://finance.yahoo.com/q?s=optv&d=t> - news </n/o/optv.html>; AEX:OPTV), the world`s leading interactive television (iTV) and media solutions company, and Predictive Networks, creator of anonymous, behavioral models of user preferences and affinities for iTV, today announced a partnership to empower network operators, content providers and advertisers to understand and reach individual TV viewers with unprecedented levels of precision, while adhering to strict user-privacy standards. The partnership is expected to enable the management and delivery of highly targeted and personalized advertisements into interactive applications from OpenTV and its partners. The partnership incorporates Predictive Networks` ad management and targeted ad delivery tools to OpenTV`s Service Platform Suite, an integrated software solution designed to provide operators with the ability to manage the operational and transactional demands of a full-featured, revenue-generating interactive TV service. Predictive Networks is also developing a set of APIs for application developers to ``advertising-enable`` their applications running on OpenTV`s Service Platform Suite. OpenTV`s Service Platform Suite offers a turnkey solution for cable, satellite or digital terrestrial network operators that want to quickly launch an iTV service with a full range of applications. Operators can deploy these services across multiple operating systems, middleware and set-top box platforms. Who is the Viewer? Predictive Networks` technology solves a major problem facing the iTV industry: who is the viewer -- and what do they want? As the creator of artificial intelligence-based Digital Silhouettes(TM), the company has developed more than 1 million highly detailed and accurate, yet anonymous, profiles of individuals, based on their behavior, preferences and affinities on iTV, as well as Internet and wireless networks. Viewer privacy is protected by using only random ID numbers -- not personal information -- by discarding all clickstream data after analysis, and by advancing beyond ``opt-in`` approaches to provide viewers with complete control over their identities. The partnership between OpenTV and Predictive Networks comes at a time when many industry analysts are projecting a huge boom in iTV. According to a report by Deutsche Bank Alex. Brown, iTV is poised for growth because: Much of the digital broadcast infrastructure is in place, with lower server costs driving broadcasters to compete by delivering more and better content, with vastly increased choice and services Television is the preferred platform for consumer entertainment and information, and is in much wider use and has a richer user interface for commerce than the PC E-commerce content and infrastructure built for the Internet is largely complete, and can be easily adapted to iTV ``OpenTV`s Service Platform Suite, enhanced with Predictive Networks` solutions, provides network operators, programmers, and advertisers with the tools to understand their viewers and manage the delivery of ads through interactive television applications on a personalized basis,`` said James F. Brown, OpenTV executive vice president and general manager, OpenTV Interactive. ``This solution is a key link in the interactive TV value chain for OpenTV and is synergistic with the work we are doing with other partners such as Digital Adco`s SpotOn. With Predictive Networks` technology as part of OpenTV`s Service Platform Suite, we believe that interactive television providers will be able to easily add managed revenue-generating advertisements to their services.`` ``Deployed worldwide in more than 16 million set-top boxes, and the leader in interactive television on both today`s and tomorrow`s next generation set-top boxes, OpenTV is the ideal partner for Predictive Networks as we strive to deliver technology that will help drive the business of iTV to the next level,`` said Devin Hosea, Predictive Networks president. ``We`re extremely pleased to be selected as a preferred partner for advertising and interactive media technology, and we`re looking forward to applying our technology to further enhance the OpenTV user experience.`` About OpenTV`s Service Platform Suite OpenTV`s Service Platform Suite integrates components with the ability to create an environment for profitable, compelling interactive services, including: E-mail, chat, SMS and other communications services Multiple commerce applications Targeted advertising Publishing of Internet standard XML-based content and services in a TV-friendly format Viewer profiling and management services Security and privacy safeguards Integration with multiple conditional access Subscriber management services and VOD vendors. About OpenTV OpenTV is the world`s leading interactive television and media solutions company. OpenTV builds a complete software and infrastructure platform that enables digital interactive television and brings on-demand content to other digital communications devices. OpenTV solutions are crafted to meet the needs of all digital communications networks and include operating middleware, content applications, content creation tools, professional services expertise and strategic consulting. OpenTV software has been shipped with or installed in 16 million digital set-top boxes worldwide and has been selected by 43 digital cable, satellite and terrestrial communications networks in more than 50 countries, including BSkyB in the United Kingdom; TPS and Noos in France; PrimaCom in Germany; Via Digital in Spain; Stream in Italy; DIRECTV(TM) Latin America LLC; and EchoStar`s DISH Network and USA Media in the U.S. In addition, 31 digital set-top box manufacturers have licensed OpenTV`s software, and more than 1,100 developers have joined the company`s OpenAdvantage developer program. Worldwide headquarters for OpenTV is located in Mountain View. Information on OpenTV is available at www.opentv.com About Predictive Networks Predictive Networks provides network infrastructure for targeting and personalization across the Internet, interactive television and wireless networks. By combining its patent-pending, highly characterized behavioral profiles with privacy technology that empowers consumers, the company enables content providers, iTV platform providers, portals, network and service providers, and digital marketers to deliver more personalized experiences and more relevant offerings to their users, while protecting individual privacy. Privately held and founded in 1999, Predictive Networks is backed by strategic corporate investors, including Battery Ventures, Advent, NTT, Net2Phone, NetRatings, and Unterberg Towbin. For more information, call 617/575-4700 or visit its Web site at www.predictivenetworks.com This news release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those contemplated herein, including statements regarding the continued proliferation of OpenTV`s core platform, the growth of OpenTV`s applications business and OpenTV`s current and future position in the marketplace. Actual results can differ materially. Risks and uncertainties that could cause actual results to differ include, but are not limited to, whether current demand for interactive products and services will continue, the rate at which the market for interactive products and services will continue to expand, the timely identification, development and deployment of interactive products and services, customer acceptance of those products and services and the pricing thereof, the impact of competitive products and services and the pricing of those products and services, the impact of technological constraints and changes in technology, the impact of governmental regulation, the market for targeted ad management tools, the ability of the companies to effectively integrate their products and services, and other risk factors detailed in the documents filed from time to time by OpenTV Corp. with the Securities and Exchange Commission, including those risk factors detailed in Item 3.D of OpenTV Corp.`s Annual Report on Form 20-F filed with the Securities and Exchange Commission on April 18, 2001. OpenTV undertakes no obligation to update or revise any such forward-looking statements, whether as a result of new information, future events, or otherwise. (c)2001 OpenTV, Inc. All rights reserved. OpenTV, OpenAuthor, OpenTV Runtime, OpenStreamer, and the OpenTV logo are trademarks or registered trademarks of OpenTV Inc. in the United States and other countries. All other trademarks are the property of their respective owners |
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| aus der Diskussion: | Open-Tv-News-Thread |
| Autor (Datum des Eintrages): | börsenratte (05.06.01 14:22:50) |
| Beitrag: | 3 von 48 (ID:3666167) |
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