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Press Release
Razorfish Teams With Coca-Cola To Launch `The Coca-Cola Web Magazine`
Cross-platform Services Sites Target Teenagers in Denmark, Finland, Norway and Sweden with Up-to-date, Branded Entertainment Content
NEW YORK--(BUSINESS WIRE)--June 6, 2001-- Razorfish, Inc. (NASDAQ: RAZF - news), the global digital solutions provider, and Coca-Cola Company, one of the leading soft drink companies in the world, announced the launch of ``The Coca-Cola Web Magazine`` in Denmark, Finland, Norway and Sweden.
The new Internet service provides teenagers with current, interactive content on music, films and games, and functions as a platform for advertising promotions. Razorfish was responsible for the concept, design and implementation of the four-language service. The four sites are available at www.coca-cola.fi, www.coca-cola.se, www.coca-cola.no, and www.coca-cola.dk.
``The Coca-Cola Web Magazine`` incorporates content by well-known international partners such as MTV Nordic, Egmont Entertainment and The Gaming Channel, providing users with music-charts, movie reviews, celebrity profiles and gaming. Finnish partners of the service include one of the leading domestic advertising agency, Hasan&Partners, and Malibu Telecommunications, which specialize in mobile chat solutions.
``In a media focused world that becomes more and more complex, we wanted to meet young people where they actually are, and deliver concrete value in an interactive environment that brings people together,`` said Anu Syrma, brand manager for Coca-Cola Finland. ``We have been very happy to work with Razorfish on this project as they have provided us with their strategic, creative and usability expertise.``
One of the features of the ``Coca-Cola Web Magazine`` is the community section, where users can enter mobile chat and discussion groups to interact with people from their own country or other Nordic countries. The `Coca-Cola Chat` incorporates SMS chat messaging with real-time web chat functions, allowing users to take part via the web or with their mobile phones. The members can also create personalized characters for their own chat personalities and view the member cards of other people.
``It has been a fascinating experience to help leverage one of the world`s leading brands and take them one step further into the digital space,`` said Tom Miller, client partner for Razorfish. ``The multi-language, cross platform sites were designed to provide methods for Coca-Cola to interact with their mobile youth audience.``