@all
habe zwar gerade selbst keine open-shares
aber service wird bei uns hier großgeschrieben.deshalb hier mal der obenstehende link in orginalform:
::::::::::::OPENTV: OpenTV and ACTV complete integration of software for interactive applications: ACTV`s Interactive TV products available on OpenTV enabled set-top boxes
London, Jun 27, 2001 (M2 PRESSWIRE via COMTEX) -- OpenTV (Nasdaq and AEX:
OPTV), the world`s leading interactive television and media solutions company,
and ACTV Inc. (Nasdaq: IATV), a digital media company specialising in
interactive television and enhanced media technologies, announced today that
ACTV`s proprietary technology has been integrated into OpenTV`s interactive
television platform.
OpenTV`s interactive television middleware for both today`s and tomorrow`s next
generation set-top boxes is expected to include support for SpotOn(tm), the
targeted advertising solution that is jointly marketed by ACTV, OpenTV and
Motorola through ACTV`s Digital ADCO subsidiary; One to One TV, ACTV`s
individualised programming technology; and HyperTV(, ACTV`s system for
synchronising television programming with online content.
The integration provides ACTV`s enhanced TV and individualised programming
solutions to be available through digital set-tops that use the OpenTV
middleware. The initial integration effort is on the Pace Set-Top Box, and the
companies plan to integrate their combined technologies on additional set-top
boxes over the next several months. OpenTV`s interactive television middleware
is currently deployed in more than 16 million cable, satellite, and digital
terrestrial set-top boxes, and enjoyed by over 40 million viewers worldwide,
including subscribers of EchoStar in the U.S., BSkyB in the United Kingdom, ntl
in France, and DIRECTV Latin America.
The integration of ACTV technology is expected to create new revenue-generating
opportunities for service providers. For example, with SpotOn(tm) targeted
advertising, advertisers can target messages seamlessly to individual set-top
boxes, allowing viewers to watch television commercials that match their needs.
Neighbours watching the same programme can see different commercials based on
their demographic information.
"As a longtime partner providing interactive TV solutions, we are excited to
include the innovative technology of ACTV in our current and future OpenTV
platforms," said James Ackerman, CEO of OpenTV. "We believe that SpotOn(tm), One
to One TV and HyperTV( solutions will prove to quickly create greater value for
OpenTV customers."
"OpenTV`s established leadership position worldwide will allow us to capitalise
on the current population of digital set-top boxes while positioning us for
growth on future interactive platforms," said ACTV President and CEO David
Reese. "We look forward to promoting SpotOn(tm) and One to One TV across
OpenTV`s customer base while pursuing new broadband opportunities for HyperTV(."
About ACTV, Inc.
ACTV, Inc. (Nasdaq: IATV) is a digital media company providing proprietary
products, tools, and technical and creative services for interactive TV
advertising, personalised programming applications and enhanced media.
Based in New York City, ACTV`s brands include SpotOn(tm), One to One TV,
Advision, Intellocity, HyperTV( with Livewire and BottleRocket. For more
information, visit http://www.actv.com.
SpotOn(tm) is a subsidiary of Digital ADCO, a joint venture between ACTV Inc.,
Motorola and OpenTV. Digital ADCO was created to achieve worldwide adoption of
its targeted advertising application, SpotOn(tm). SpotOn(tm) utilises multiple
digital channels to deliver advertising messages that are tailored to individual
household demographics.
greetings
börsenratte
