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Monday July 23, 8:09 am Eastern Time
Press Release

OpenTV Delivers the Most Robust Interactive TV Service to Date on the Most Widely Deployed Digital Set Top Box in North America

Deployment in Northern California Features 29 Interactive Applications on Motorola DCT-2000 Boxes
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--July 23, 2001-- OpenTV (NASDAQ:OPTV - news; Euronext Amsterdam:OPTV), the world`s leading interactive television and media solutions company, and USA Media Group today announced the deployment of the most in-depth interactive TV (iTV) content package available to U.S. cable operators using the Motorola DCT-2000 set-top box.

USA Media Group`s iTV deployment in Half Moon Bay, Calif. features 29 interactive applications including e-mail, instant messaging, shopping, nine games, news, weather and sports all running on today`s most widely deployed digital set-top box.

``OpenTV has taken everything it has learned from delivering interactive television to more than 16 million satellite and cable set tops worldwide and applied that expertise to squeeze enough power out of the DCT-2000 to deploy a broad suite of interactive content that includes all the major elements of a mature iTV solution,`` said OpenTV CEO James Ackerman. ``Until now, many believed that sophisticated interactive content was possible only on advanced set tops. This deployment should dispel that belief. In light of the fact that more than 14 million DCT-2000 boxes have already been deployed, OpenTV has now demonstrated the ability of our software to support a full market roll out of interactive television to the North American cable market.``

OpenTV`s interactive television content package for Half Moon Bay includes a wide range of interactive services. USA Media Group will be the first U.S. MSO offering Static`s Playjam, the world`s most successful iTV entertainment and games channel. The OpenTV platform features nine games including a fun children`s game, `Nutz,` and `Headfunk,` a game of strategy and memory as well as other games from LudiTV.

In addition to playing games, a viewer will be able to send instant messages and e-mails to friends while watching TV. That same viewer can order pizza from a local pizzeria or CDs from e-tailer The CD Store. Local weather, stock quotes and stock portfolio information is available at the touch of a button. Children can learn about Stegosaurus while watching Discovery Network`s `Walking with the Dinosaurs,` and parents can play along with `Hollywood Showdown,` from the Game Show Network.

``This is the most sophisticated package of interactive programming options for customers deployed on a DCT-2000 anywhere in the U.S.,`` said Jim Faircloth, president and COO of USA Media Group. ``Our customers are very discriminating shoppers, and it is more important than ever to give them unique and compelling entertainment options. Since we were able to do this using our existing set tops, interactive television became a very strong business proposition for us.``

Full Line of iTV Applications on the DCT-2000

OpenTV`s full service of 29 iTV applications on the DCT-2000 in Half Moon Bay include a variety of interactive games from Static 2358`s Playjam and LudiTV. Along with `Headfunk` and `Nutz,` the other Static games are `Big Night Out,` which tests your skills at maneuvering a character on the screen, and `Push My Buttons,` a pop culture trivia game.

Featured games from LudiTV are `Solitaire,` popular arcade games `Bowling` and `Bomber,` `Mike the Flea,` which challenges your memory skills, and a game of hoops with `Dunk.`

In addition to the enhanced TV content with Discovery Networks and the Game Show Network, cable viewers will also have on-demand access to local movie listings, a dining guide of regional restaurants, an events calendar of what`s happening around their community, local weather and the California Lottery.

Instant access to the latest business and sports news is also available through Reuters, Accuweather, Bloomberg News and Big League TV. Shopping is just a click away for CDs or pizza from Straw Hat Pizza. A viewer can chat or send e-mail or instant messages to friends and neighbors inviting them over for pizza to watch `Walk with Dinosaurs` on the Discovery channel. Additional entertainment features include daily horoscopes on Astrology.com, TV trivia and celebrity bios on Gist Communications` TV Scoop, Mean Screen`s Gossip by Veronica and Top Seven, an entertaining collection of top seven lists. For more information on OpenTV`s iTV house or to view the iTV applications, go to www.opentv.com/itvhouse.
 
aus der Diskussion: Open-Tv-News-Thread
Autor (Datum des Eintrages): börsenratte  (24.07.01 22:14:06)
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