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Sollte es gelingen die Marke (Le coq sportife) wieder aufzubauen, wird es ein lohnendes investment. Vor allem das sponsoring 2012 der Tour de France wird Le coq wieder ins bewusstsein bringen. Die älteren user können sich wahrscheinlich noch an das Logo (krähenden Hahn) erinnern. Der Hj.Bericht ist ja nicht so berauschend, wobei man berücksichtigen muss, dass die Firma in den ausbau der Boutiken investierte. AIRESIS: HALF YEAR RESULTS Press release Montreux, 30th August 2011. During the past half year we have increased sales and continued to grow. Total consolidated revenue in Euros has risen by 8% when compared to the first half year in 2010, with both participations showing growth in their local currency. Le Coq Sportif shows an increase in total revenue of 7% for the first half of 2011. The return to Romilly has been accomplished, with the establishment of the textile development centre where the brand began in 1882. Romilly allows Le Coq Sportif to define the specifications for production, qualify and choose the raw materials, and produce in-house samples and limited editions. This will allow deeper control of the production process and helps to further raise the quality of textile products. In 2012 Le Coq Sportif will become the official supplier of the Tour de France, and will once again stamp its image onto the famous leaders jerseys marking a historic moment. From 1951 Le Coq Sportif was the official supplier for the Tour de France for 40 years, one of the most watched and followed competitions in the world. In addition, the site of Romilly will be able to make the jerseys for the leaders of Le Tour de France as of 2012. This step combined with the opening of its own boutiques is essential to allow Le Coq Sportif to assert its place in the textile market. It’s an important milestone, in order to affirm sizable activity in textile and reach significant revenue. Boards & More has continued to confirm its development and its total revenue for the first half of 2011 has risen by 12%. The main efforts are continued investment in Stand Up Paddle boards, and further development of the brands in Australia. Continuous investment in innovation will be made in the future in order to maintain its leading position. As the main currency of our participations is the Euro, the strengthening of the Swiss Franc against the Euro has negatively impacted the consolidated figures of Airesis. Due to investments our operating results are, as expected, lower than last year. But these investments serve as proof of our long term growth ambitions, which will result in sustainable profitability and development |
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| aus der Diskussion: | AIRESIS le coq |
| Autor (Datum des Eintrages): | wurstsalat (04.12.11 18:10:37) |
| Beitrag: | 2 von 24 (ID:42436448) |
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