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--------------------------------------------------------------------------------<p>29 October 2001
PORTUGAL AND SPAIN MIGRATE TO VODAFONE SINGLE BRAND AHEAD OF SCHEDULE<p>Following a transitional period of dual branding, Vodafone Group Plc
("Vodafone"
announces the adoption by Telecel Vodafone and Airtel Vodafone ofthe single Vodafone brand ahead of the original early 2002 timetable.<p>Portugal based Telecel Vodafone adopted Vodafone as its brand on 22 October
2001, more than three months ahead of schedule. The early move by Telecel
Vodafone follows the success of dual branding in Portugal due to a Vodafone
brand awareness achieved through the introduction of the dual brand logo in all
advertising campaigns and sponsorship programmes.<p>Spanish operator Airtel Vodafone migrated its brand to Vodafone on 27 October
2001. Airtel Vodafone`s move to the single brand was preceded by a brief
interim dual branding period with the single brand being supported by an
extensive multi-media advertising campaign in Spain.<p>By adopting a single brand, Vodafone`s European subsidiaries and Vodafone will
be able to benefit from cost synergies such as brand advertising; media buying;
global products and services branding and advertising; and associated marketing
activities. Revenue synergies will be generated by increased use of Vodafone
products and services, promoted by a seamless, consistent Vodafone brand.<p>Vodafone`s global brand migration plan was introduced in 2000, based on an
interim period of dual branding to enable the transfer of brand equity from the
valuable and successful operating brands of Vodafone subsidiaries to a single
Vodafone brand.<p>Other dual branded subsidiaries which are expected to migrate to the single
brand in the next 12 months include: Europolitan Vodafone (Sweden), D2 Vodafone
(Germany), Omnitel Vodafone (Italy), Libertel Vodafone (Netherlands), Panafon
Vodafone (Greece) and Click Vodafone (Egypt). Vodafone`s subsidiary in Ireland,
Eircell Vodafone, announced its move to dual branding on 1 October 2001, with
full brand migration planned for the end of the first quarter of 2002.<p>David Haines, Vodafone`s Global Brand Director, commented:<p>"The initial positive acceptance of the Vodafone brand has meant that we have
been able to introduce the single brand ahead of schedule in Portugal and
Spain. A seamless, consistent Vodafone brand across Europe initially, will help
drive our customers` usage of Vodafone products and services when roaming or
while in their home country. This will enhance ARPU* as well as creating cost
and revenue synergies."<p>Note to Editors
* ARPU: Average Revenue Per User<p>For further information:
Vodafone Group Plc
Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Darren Jones, Senior Investor Relations Manager
Jon Earl, Investor Relations Manager
Tel: +44 (0) 1635 673310<p>Tavistock Communications
Lulu Bridges
John West
Tel: +44 (0) 20 7600 2288<p>end of message, (c)DGAP 29.10.2001
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WKN: 875999; Index: Stoxx 50
Listed: Amtlicher Handel in Frankfurt (Dt. Zert.); Freiverkehr in Berlin,
Bremen, Düsseldorf, Hamburg, Hannover, München, Stuttgart<p>
291133 Okt 01<p><br><br>Autor: DGAP import (),11:36 29.10.2001</p>