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<p align=justify>VIVA Media acquires BRAINPOOL<p>Ad-hoc-announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
--------------------------------------------------------------------------------<p>VIVA Media acquires BRAINPOOL
- Offer of 2.14 BRAINPOOL-shares in exchange for 1 VIVA share
- Substantial revenue and profit enhancement of the enlarged VIVA Group
- BRAINPOOL reduces its revenue and profit outlook for 2001<p>Cologne, November 6, 2001- VIVA Media AG and BRAINPOOL TV AG have agreed to
combine their business activities. The majority shareholders of BRAINPOOL TV AG
have agreed to exchange their 64.5% interest in BRAINPOOL TV AG for shares of
VIVA Media AG, exchanging 2.14 BRAINPOOL shares for each VIVA share received. An
identical offer will be extended to all remaining BRAINPOOL shareholders
between November 9, 2001 and December 7, 2001. The Board of Management and the
Supervisory Board of BRAINPOOL TV AG consider the exchange ratio to be fair and
appropriate, representing an attractive premium of 26.8%, based on the XETRA
closing share prices of the two companies on November 5, 2001, the day prior to
the announcement of the offer.
Jörg Grabosch, CEO of BRAINPOOL TV AG enlarges the Board of Management. At the
same time Dieter Gorny, CEO of VIVA Media AG, and Christian Gisy, CFO of VIVA
Media AG will join the Board of BRAINPOOL TV AG. Claus Dieter Grabner will leave
the Board of BRAINPOOL TV AG.
BRAINPOOL TV AG is reducing its revenue and profit outlook for 2001 and is
currently expecting revenues of approximately 54m Euro and EBIT of approximately
minus 12m Euro (previous outlook: revenues of 60m Euro, break-even EBIT). The
revision mainly results from downward adjustments in relation to the planned
business combination, as well as weaker operating performance in the
merchandising business.
The combination will create a leading European Music-TV and Young-Entertainment
media group. The new VIVA group will have pro-forma revenues of approx. 115m
Euro. In 2002 the group expects EBIT of approx. 40m Euro including proceeds from
the sale of a stake in VIVA Plus to AOL Time Warner. From 2002 onwards VIVA
Media AG expects an EBIT-margin of greater than 10%.
A press conference will take place at 11:00 am on November 7, 2001, to be
followed by an analyst conference at 3:30 pm, at the Japantower, Taunustor 2,
Frankfurt.
Contact: BRAINPOOL TV AG. IR: Ute Krippendorf. Phone: +49 (221) 5722-660. Email:
krippendorf@BRAINPOOL.de<p>end of ad-hoc-announcement (c)DGAP 06.11.2001
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WKN: 518 890; Index:
Listed: Neuer Markt Frankfurt; Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, Hannover, München und Stuttgart<p>
062209 Nov 01<p><br><br>Autor: DGAP import (),22:12 06.11.2001</p>
 
aus der Diskussion: DGAP-Ad hoc: BRAINPOOL TV AG <DE0005188908> english =
Autor (Datum des Eintrages): ad_hoc  (06.11.01 22:12:03)
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