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MOUNTAIN VIEW, Calif., Nov 13, 2001 (BUSINESS WIRE) -- OpenTV (Nasdaq: OPTV chart, msgs) and (EURONEXT:OPTV), the world`s leading interactive television company, today announced that it has formed a strategic alliance with Matsushita Electric Industrial Company Limited, the world`s largest consumer electronics company best known outside Japan by its Panasonic brand name, to develop jointly an interactive solution that supports the current Japanese digital broadcasting standards.

Matsushita has selected OpenTV`s HTML technology, Device Mosaic, to develop a new solution-- an integrated browser comprised of HTML and BML technology-- for enhanced on demand interactive applications that are BML compliant. BML is Japan`s standards mark up language for the digital broadcast industry.

"OpenTV is honored to have been selected by Matsushita, respected around the world as a leading consumer electronics manufacturer, to develop jointly an interactive television solution for Japan that we feel will accelerate the deployment of interactive TV," said James Ackerman, OpenTV CEO. "We believe the Japanese market with 50 million television households made up of consumers who are adept at responding to new technologies will respond very positively to the opportunity to enhance their digital television viewing experience."

Mr. Fujio Nakajima, Director of the DTV Network Solution Center, AVC, Matsushita Electric Industrial Co., Ltd., commented, "Through this alliance, we will jointly develop software optimized for the Japanese market by integrating OpenTV`s latest HTML technology and Matsushita`s latest BML-related technology, and plan to convert industry standard technology into products ahead of other companies. This alliance builds on an existing relationship in which OpenTV and Matsushita have already joined forces in developing interactive TV solutions for UK`s BSkyB and for a DVB/MHP solution, a new digital broadcasting standard in the European market."

Jeff Brown, Asia Pacific Managing Director of OpenTV, commented, "OpenTV has been active in adapting its technology to meet Japanese standards since March 2000 when we joined ARIB. OpenTV has joined forces with Matsushita to develop a new technology based upon the HTML engine Device Mosaic. We believe this is an important first step, providing Japanese operators with our complete end-to-end iTV solution. We look forward to continuing to develop our relationship with Matsushita in Japan and throughout the world."

Through this strategic alliance, the two companies will integrate OpenTV`s latest HTML technology and Matsushita`s BML technology to develop jointly data broadcasting-related software, including a browser that can be used in BML digital satellite broadcasting technology stipulated by the Association of Radio Industries and Businesses (ARIB), the next 110-degree CS broadcasting technology, and the cumulative type data broadcasting offered by ep Co., Ltd. in which Matsushita has a stake. They expect to provide TV and set-top box manufacturers that produce products for digital satellite broadcasting, 110-degree CS broadcasting, and ep Co., Ltd. with software and middleware solutions by March 2002. ep Co., Ltd. is headquartered in Chuo-ward, Tokyo and is headed by President Chosaku Toda.

About Panasonic and Matsushita


Best known for its Panasonic brand products, Matsushita Electric Industrial Company Ltd. is a worldwide leader in the development and manufacture of digital electronics for the home, office and in between. Based in Osaka, Japan, the company recorded sales of $63.7 billion last year. In Europe, Matsushita Electric employs some 15,000 people across the region. Panasonic European Laboratories, based in Langen, near Frankfurt, Germany, conducts advanced research into audio, video and multimedia technologies, and is a founding member of DVB and a member of the DVB Steering Board. Panasonic OWL, based in Edinburgh, UK, is carrying out research and development into middleware technologies for consumer electronics. For more information about our European operations, visit our web site: www.matsushita-europe.com

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aus der Diskussion: Open-Tv-News-Thread
Autor (Datum des Eintrages): ilu_de  (13.11.01 14:45:37)
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