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Invictus MD Strategies to develop CBD-infused sodas

2019-04-23 10:03 ET - News Release


Mr. George Kveton reports

INVICTUS TO DEVELOP CBD-INFUSED SODAS WITH ROCK ICON GENE SIMMONS AND SIMMONS' MONEYBAG SODAS

Invictus MD Strategies Corp. has entered into a letter of intent (LOI) to form a joint venture with Gene Simmons, Mr. Simmons's MoneyBag Soda brand and Rock Steady Sodas Inc. to develop a line of non-alcoholic, cannabidiol-infused beverages for distribution in the United States and Canada.

The economics of the of the joint venture will be determined over the next 60 days as the parties finalize due diligence. Each of the parties will contribute the following to the joint venture in exchange for their respective economic interest:

Invictus will contribute procurement of CBD and contracted expertise in infusing beverages.
Mr. Simmons and MoneyBag will contribute the licence to use the trademark Simmons MoneyBag Soda.
Rock will contribute expertise with existing premium soda recipes to be used with CBD as well as generations of bottling and distribution experience.
Currently, Mr. Simmons's line of MoneyBag sodas includes a cola, diet cola, root beer, ginger ale and cream soda. There are new flavours in development.

MoneyBag sodas are made in co-operation with Rock Steady Sodas, which is based in Niagara Falls, N.Y. The sodas are sold throughout the United States in thousands of retail locations, including: Wegmans, Hy-Vee, Meijer Foods, Tops Markets, 7-11, Yokes Fresh Markets, Big-Y, Rocket Fizz and Bridge Street Markets. They will soon be available in additional major retail chains in Canada, the United States and the Caribbean.

Mr. Simmons is an international rock legend and co-founder of Kiss, America's No. 1 gold-record-award-winning group of all time in all categories (RIAA). As a serial entrepreneur, Mr. Simmons has achieved success that reaches far beyond his music career, extending into television, film, publishing, merchandising, restaurants and consumer products. His Kiss-related achievements are astounding in themselves, with the band having sold more than 100 million albums; building a merchandising/licensing empire with over 5,000 licences, including everything from T-shirts and comic books to pinball machines, credit cards and lunch boxes; and breaking box office records set by The Beatles and Elvis.

"Based on his successes on and off the stage, we initially approached Gene to become chief evangelist officer of Invictus, but his role has grown far beyond that," commented George E. Kveton, chief executive officer of Invictus. "Simmons's MoneyBag sodas are exceptional, and working with Rock and their notable distribution channels, new line of CBD-infused sodas will catapult our growth and position in the CBD beverage space."

Mr. Simmons commented: "Invictus has a great platform to assist Rock with the procurement and launching of a new CBD beverage line under the MoneyBag Soda brand. We launched this brand in 2018 and have seen tremendous growth in sales and distribution in a very short amount of time. A CBD line will directly attach to our existing distribution channels, and the premium quality of the products will provide customers with an exceptional experience every time."

About Invictus MD Strategies Corp.

Invictus MD Strategies is a global cannabis company offering a selection of products under a wide range of brands. The company's integrated sales approach is defined by five pillars of distribution, including medical, adult use, international, licensed producer to licensed producer and retail stores.

Invictus MD Strategies has partnered with business leaders to convey its corporate vision, including Kiss music legend and business mogul Gene Simmons as its chief evangelist officer. To meet growing demand, Invictus MD Strategies is expanding its cultivation footprint, with three cannabis production facilities licensed under the Cannabis Act and Cannabis Regulations in Canada.

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aus der Diskussion: Invictus MD Strategies - Cannabis
Autor (Datum des Eintrages): Koepenicker  (28.04.19 10:07:35)
Beitrag: 36 von 69 (ID:60441039)
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