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[posting]60584445[/posting]Mastercard Targets Gig Workers with Lyft Partnership Continuing with its innovative ways to expand its customer base, Mastercard (MA) is now targeting the “gig economy.” In a gig economy, a substantial portion of the workforce is engaged in temporary or flexible jobs instead of traditional full-time jobs. With its partnership with Lyft (LYFT), Mastercard is looking to tap the opportunity that this growing segment offers with a new co-branded debit card for Lyft drivers, Lyft Direct Debit. One-third of the US workforce is estimated to earn a portion of its income through the gig economy, according to Mastercard. “The growing gig economy creates an exciting opportunity for us to leverage our tech infrastructure, digital payments expertise and data-backed insights to help gig workers achieve better and more secure financial futures,” said Mastercard Digital Partnerships executive vice president Sherri Haymond. https://marketrealist.com/2019/05/mastercard-targets-gig-wor… |
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| aus der Diskussion: | The less bumpy way to ride e-commerce = Rakuten |
| Autor (Datum des Eintrages): | FlankerStan (16.05.19 20:58:05) |
| Beitrag: | 2,863 von 10,753 (ID:60586542) |
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