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Rakuten Launches Live Video Streaming Service “Rakuten LIVE” New service includes real-time interaction and “live” commerce features Tokyo, May 17, 2019 - Rakuten LIVE is a live video streaming service that allows artists, celebrities and general users to live stream videos and communicate with viewers in real-time as “LIVE streamers*1.” Viewers can enjoy interactive communication with streamers in real-time by sending comments and “gifts*2” to show their support. The service also offers a live commerce function in which viewers can easily access sites to purchase products featured in streaming videos, allowing shoppers to make purchases while watching. Artists, celebrities and other streamers can effectively promote products through the service by highlighting the appeal of products and engaging in interactive communication with viewers. Rakuten LIVE aims to provide an exciting and diverse live commerce experience through collaborations with various e-commerce services such as the Rakuten Ichiba online shopping mall, Rakuten Books and Rakuten Ticket, with future plans to include videos featuring merchants from Rakuten Ichiba. https://global.rakuten.com/corp/news/press/2019/0517_01.html |
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| aus der Diskussion: | The less bumpy way to ride e-commerce = Rakuten |
| Autor (Datum des Eintrages): | FlankerStan (17.05.19 11:56:04) |
| Beitrag: | 2,867 von 10,745 (ID:60589641) |
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