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Rakuten’s European businesses are overcoming the challenges of cross-border commerce and language barriers to grow together, strengthening synergies and connecting the dots under Rakuten Europe CEO Toby Otsuka’s vision of a regional ecosystem. First steps more than a decade ago has grown into an innovative network of more than 15 companies in this core region. Rakuten’s unique partnership with FC Barcelona kicked off in 2017, followed closely by a strategic global brand integration initiative that has increased brand awareness across the region. Examples, like Rakuten TV’s expansion to more than 40 countries, showcase the group’s ambition, but its success is centered on the shared themselves — giving Rakuten knowledge and exchange of experience between the group companies a key advantage over many of its competitors. The latest example of how cooperation between group businesses can build a foundation for future success can be seen in the launch of the all-new Rakuten.co.uk and Rakuten.es shopping sites. rakuten.today/blog/borderless-business-rakuten-europe.html |
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| aus der Diskussion: | The less bumpy way to ride e-commerce = Rakuten |
| Autor (Datum des Eintrages): | FlankerStan (19.05.19 13:27:40) |
| Beitrag: | 2,876 von 10,811 (ID:60597979) |
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