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Japanese operator Rakuten has launched a live video streaming service dubbed ‘Rakuten Live’. The Rakuten Live platform is designed to enable artists, celebrities and general users to live stream videos and communicate with viewers in real-time. Viewers can also interactively communicate with streamers in real-time by sending comments and ‘gifts’ to show their support. The Rakuten Live platform also includes a live commerce function in which viewers can access sites to purchase products featured in streaming videos, allowing shoppers to make purchases while watching. Artists, celebrities and other streamers can promote products through the service by highlighting the appeal of products and engaging in interactive communication with viewers. The company plans to link the commerce function of Rakuten Live to other services offered by the Rakuten Group. Rakuten Live will offer live commerce services in cooperation with the Rakuten Ichiba online shopping mall, Rakuten Books and Rakuten Ticket, with future plans to include videos featuring merchants from Rakuten Ichiba. https://www.telecompaper.com/news/rakuten-launches-rakuten-l… |
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| aus der Diskussion: | The less bumpy way to ride e-commerce = Rakuten |
| Autor (Datum des Eintrages): | ellexi (20.05.19 09:26:30) |
| Beitrag: | 2,878 von 10,798 (ID:60600770) |
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