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ein mächtiger Bauchfleck in US and Australien.


Purplebricks is to exit the US market after the digital estate agency almost doubled its full-year loss and admitted it had expanded too quickly. 

The move adds to questions about Purplebricks’ aggressive growth strategy and the potential of the online agency model, which has seen market share level off in key territories despite heavy investment and marketing spend.

The group said on Wednesday it had taken the “difficult decision” to close its US business, which began trading in 2017 and will close by the end of the year. It had already decided to shut its nascent Australian operation.

Pre-tax losses increased 92 per cent to £56m in the year to April, it said — a year that was followed by the departure of founder and chief executive Michael Bruce in May as the company admitted its international growth had been “too rapid”. 


https://www.ft.com/content/e842910a-9d5b-11e9-9c06-a4640c9fe…
 
aus der Diskussion: Purplebricks - hybrid online real estate agent (UK)
Autor (Datum des Eintrages): haowenshan  (11.07.19 16:21:57)
Beitrag: 5 von 6 (ID:61005038)
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