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tbu ------ die entwicklung ist doch wohl wirklich super ich stell euch mal einen artikel über das online buchungsverhalten der amerikaner hier rein Article: One-third of online shoppers buy travel May 23, 2000 NEW YORK - About 27 million people shopped online for travel and leisure services last year, doubling 1998`s total of 13.4 million, according to Cyber Dialogue, an eCRM company. Online travel shoppers now comprise more than one-third of the total online population, and nearly half of all men online (44%) turn to the Web for travel and leisure purchases. These consumers, who spend $500 more per year online than the general online user, are currently the focus of a battle involving T2, the code name of a collaborative travel portal proposed by four major airline carriers. Cyber Dialogue concluded that the issues surrounding the airlines` proposed travel portal are amplified by the finding that more than three-quarters of online travel shoppers agree or strongly agree that brands are more important online than offline. Specifically, online travel shoppers are twice as likely as the general online population to make a different airline purchase based on information found on the Web. "Established travel-centric Web properties such as Travelocity, Expedia and Priceline must focus on understanding their customers to overcome the brand equity the major airlines will be able to collectively leverage online," said Qaalfa Dibeehi, director of Cyber Dialogue`s Internet consumer practice. "With the online travel shopping segment growing so rapidly, having the ability to establish lifelong customer relationships will be the key factor in reaching this affluent, brand-sensitive and shopping-intensive group." Cyber Dialogue found that online travel shoppers spend $2,517 in online purchases a year, which is $500 more than the average online adult shopper spends. In addition, online travel shoppers spend an average of $705 per transaction, which is nearly $200 more than that of the general online user ($517). Other Cyber Dialogue findings are: 4.2 million online adults participate in travel-oriented online reward programs. 59% of Internet users go online for travel or recreation content; third to only news (74%) and any entertainment content (70%). Online adults make an average of 3.3 online travel arrangement transactions per year. http://webtravelnews.com/581.htm (Voluntary Disclosure: Position- Long) |
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| aus der Diskussion: | THREAD-24-10 |
| Autor (Datum des Eintrages): | DrLuck (25.05.00 18:28:51) |
| Beitrag: | 45 von 147 (ID:988652) |
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