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ALPHABET Aktie - Chancen und Risiken des Technologiegiganten (Seite 22)

Begriffe und/oder Benutzer


Google in talks to bring outdoor ads to Germany


" Google (GOOG -0.4%)(GOOGL -0.4%) is in talks in Germany to utilize its user data to create outdoor ads on billboards in stations, shopping centers, and shop windows

Ads could include football/soccer-related merchandise while a train pulls into the station near a stadium or BMW vehicles for weekday commuters to a financial district.

... "

GOOG : Big Google push into auto industry


Carmakers have been reluctant to hand control of their infotainment systems to tech rivals, but the Renault-Nissan-Mitsubishi Alliance (OTCPK:RNLSY, OTCPK:NSANY, OTC:MMTOY) - which sells sells more vehicles than any other automaker - just picked Google's (GOOG, GOOGL) Android to power its next-generation media system.

The new interface will debut in 2021, giving drivers better integration of Google's maps, app store and voice-activated assistant from the vehicle’s dashboard.

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