The less bumpy way to ride e-commerce = Rakuten (Seite 190)

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Rakuten France Launches New Integrated Payment and Cashback Solution, Club R Pay

NEWS PROVIDED BY Benzinga

December 15, 2022, 09:49 GMT

https://www.einnews.com/pr_news/606447472/rakuten-france-lau…

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Rakuten Edy participate on 16 "Local Government MynaPoint Projects"

Dezember 01, 2022

https://payment.rakuten.co.jp/news/2022120100/

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Rakuten TV Launches Original Reality TV Show

December 13, 2022

Rakuten TV Europe has launched Discovering Canary Islands, a drama-fueled new reality series available exclusively on the Rakuten TV platform. Discovering Canary Islands is Rakuten TV’s first foray into the reality TV format and was preceded by an extensive promotional campaign leveraging social media influencers and the Rakuten Ecosystem while executing a huge European public relations campaign.

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Rakuten is a client and an owner of AST

AST SpaceMobile’s Bluewalker 3 on Target to Deliver the First and Only Space-Based Cellular Broadband

https://apnews.com/article/business-31aa58c568c14e238c83c86e…

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Symworld App Store

symphony.rakuten.com/products

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Joint statement on telecommunications supplier diversity

Published 8 December 2022

On 8 December 2022 the United Kingdom, Australia, Canada and the United States of America, as represented by the Department for Digital, Culture, Media and Sport; the Department of Home Affairs; the Department of Innovation, Science and Economic Development Canada; and the National Telecommunications and Information Administration, respectively, issued the following joint statement on telecommunications supplier diversity.
The United Kingdom, Australia, Canada and the United States are committed to ensuring the security and resilience of our telecommunications networks, including by fostering a diverse supply chain and influencing the development of future telecommunications technologies such as 6G. Collectively, we recognise that open and interoperable architectures are one way of creating a more open, diverse and innovative market.

One year ago saw the release of the first set of international principles on the role of governments in fostering more diverse, competitive and resilient telecommunications market ecosystems. Today we reaffirm our commitment to these principles, outlined in the Prague Proposals on Telecommunications Supplier Diversity (the “2021 Prague Proposals”), including support for open and interoperable networks, public-private dialogue and global partnership. One year on from the 2021 Prague Proposals’ release, the governments of Australia, Canada and the United States further announce the endorsement of the Open RAN Principles, published by the United Kingdom in April 2022. The Open RAN Principles are consistent with the 2021 Prague Proposals and seek to help guide industry towards the characteristics that governments want Open RAN to deliver in order to maximise the benefits that it will bring.

The four principles are:
1. Open disaggregation, allowing elements of the RAN to be sourced from different suppliers and implemented in new ways.
2. Standards-based compliance, allowing all suppliers to test solutions against standards in an open, neutral environment.
3. Demonstrated interoperability, ensuring disaggregated elements work together as a fully functional system - at a minimum matching the performance and security of current solutions.
4. Implementation neutrality, allowing suppliers to innovate and differentiate on the features and performance of their products.

https://www.gov.uk/government/publications/joint-statement-b…

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Global partnership to boost Open RAN

Business news | December 9, 2022

By Nick Flaherty

https://www.eenewseurope.com/en/global-partnership-to-boost-…

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Dish and Verizon drive open RAN uptake in 2022 — Dell’Oro

By Linda Hardesty Dec 2, 2022

More than 80% of the year-to-date growth in the open RAN market has been driven by large scale macro deployments in North America, according to the latest research from the Dell’Oro Group.

Open RAN deployments in the U.S. are propelled by Dish Wireless and Verizon, said Stefan Pongratz, vice president with the Dell’Oro Group.

Dell’Oro stated, “Preliminary findings suggest the regional drivers that shaped the open RAN market in the first half of 2022 extended into the third quarter, propelling open RAN revenues to more than double on a year-over-year basis.”

Pongratz said open RAN still gives operators more flexibility in the future and puts pressure on suppliers when upgrades are needed.

Dell’Oro has raised its short-term projections for open RAN, saying the technology will account for 6% to 10% of the RAN market in 2023.

https://www.fiercewireless.com/tech/dish-and-verizon-drive-o…

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Offensichtlich zweifeln die Märkte, ob Rakuten Mobile tatsächlich,

wie von der Vorstandsebene mehrfach wiederholt, in 2023 auf Monatsbasis den Break Even erreicht. Hinzu kommen massive Breitseiten von wem auch immer initierten Schreiberlingen, die Horrorgeschichten über Rakuten in die Welt setzen.

Übersehen wird dabei u.a., dass Rakuten Symphony bisher wenig auf der Erlösseite von Rakuten Mobile beigetragen hat, aber immerhin 3.500 Beschäftigte von Rakuten Symphony weltweit bezahlt werden müssen (wenn auch die Mehrzahl nur zu niedrigeren indischen Löhnen) - aber der Beitrag zu den Erlösen von Rakuten Mobile durch Rakuten Symphony ändert sich momentan massiv (u.a. durch die $ 2 Milliarden von 1&1 über die nächsten 10 Jahre).

Und wenn die Vorstandsebenen von Rakuten Mobile sagen, dass die Roaming-Gebühren im Verlaufe von 2023 (und auch schon in Q4/22) nach und nach massiv fallen, muss das m.E. eher stimmen, als das unternehmensfremde Leugner verneinen, denn die können weder die Abdeckungsnotwendigkeiten durch fremde Netzen einschätzen und die konkreten Vereinbarungen mit den Roamingparntern kennen sie überhaupt nicht.

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Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising December 2, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers to drive performance. Shifting consumer behavior means publisher diversity with an affiliate program is more important than ever in reaching and engaging consumers.

As the end of the year edges closer, the Rakuten Advertising Publisher Development team shares insight into the new publisher models expected to grow and drive success in 2022.

Financial Technology Partners and Loyalty Enablers

Buy-now-pay-later (BNPL) solutions and card-linked offers (CLO) have increased in popularity over recent years and will become mainstream affiliate partners in 2022. The trend of financial technology partners using affiliate will grow next year with Digital Wallet providers and Loyalty Enablers such as YouTrip or ING Dealwise.

Digital wallet provider YouTrip is Singapore’s first multi-currency mobile wallet with a prepaid Mastercard, allowing consumers to pay for purchases in over 150 currencies with no fees. As a perk for members, YouTrip Perks give consumers cashback for purchasing with their partners – meaning brands can target international online shoppers and travelers via a platform that makes purchasing in different currencies easy.

Additionally, financial institutions have recognized the value in enabling consumer loyalty and have launched affiliate offerings. For example, ING Dealwise allows brands to employ personalization strategies to connect with consumers in a trusted environment.

Content Commerce

The demand for content consumption has increased and maintaining a user’s attention amongst the various places that content is consumers can be challenging. Content and media houses have had to evolve how they monetize their sites and drive revenue. That’s where content commerce, otherwise known as ‘shoppable content’, comes into play.

Consumers are now more confident in transacting at the point of inspiration. The ability to transact without leaving the publishers environment has led to the natural evolution of content partners. Social platforms also recognize the value of shoppable content, with many integrating shopping capabilities that enable users to shop at the point of inspiration.

Partners like Tipser and Bonsai enable publishers to use technology to deliver shoppable moments within content on an affiliate CPA basis.

Influencers and Live Shopping

Over the last two years, the disruption to the in-store experience has led to greater creative collaboration between brands and influencers. Influencers have stepped into the role of sales assistant to help showcase the inner workings of products, with their reviews and opinions becoming more influential than ever before.

Instagram has recently removed the 10K follower limitation on the swipe-up function within stories. The removal of the follower limits means that anyone can link to a brand or specific product page regardless of whether they’re a macro or micro-influencer. This change will lead to an increase in niche content creators that can partner with brands.

Additionally, the ability to link in stories and the introduction of live shopping platforms like Sauce will lead to more brands and influencers connecting for live shopping events. Sauce is a South Korean partner that creates new consumer experiences through the aggregation of content, commerce, and live streaming.

Are you looking for diverse publishers to enhance your affiliate strategy? Speak to your Rakuten Advertising account representative or visit rakutenadvertising for more information.

https://blog.rakutenadvertising.com/insights/new-diverse-pub…