mit GOTO überproportional Verdienen - 500 Beiträge pro Seite

[sixx]

Habe mir heute ein paar Stücke ins Depot gelegt. War schon mal von 40-120$ drinne. Ich denke der Boden sollte gefunden sein. Goto befindet sich seit einiger Zeit in einer Seitwärtsbewegung auf niedriegem Nivea. Meiner Meinung nach wird Montag ein guter Kauftag. Ich denke die Nasdaq wird im plus schließen. Möglicherweise mit einem Intradayreversal.Warum? Weil niemand damit rechnet, weil wir bald sinkende Zinsen haben, weil wir uns in einer Übertreibung nach unten befinden, weil wir Unternehmensbewertungen von 99 haben, aber demnächst das Jahr 2001 schreiben in dem KGV`s von 2002 zählen. Übrigens: Der Bewertungsabschlag vom Höchstkurs bei Goto (ca.140§) entspricht dem von EM-TV. Ohne ähnlichem kriminellem Vorstand und mit soliedem Geschäft. Wenn Yahoo nur einwenig Hustet und sich etwas nach Norden bewegt, wird Goto loßrennen wie die Sau. Ich habe dies schon öfter erlebt. Ich habe ein gutes Gefühl und denke ich erlebe es noch einmal. Gier und Angst sind die ältesten menschlichen Tugenden. Man kann sich auf sie Verlassen -ergo- kann man sich auch darauf Verlassen, daß die Börse wieder steigt.
Gruß Sixx

[sixx]

50% in einem Monat. Bin ich der einzige der diese Papiere hält? Nachbörslich sogar schon über 12$.

[sixx]

"Why I`m buying GOTO stock right now"

I think right now GOTO is the fourth most important company on the internet (after AOL, Amazon, and Yahoo). Here`s why.

Every business that wants to sell stuff over the net knows that the key to making sales is ATTRACTING PROSPECTS. You can have a killer product, unbeatable pricing, a great sales pitch, etc. but if nobody comes to check you out, you`re like a splasy ad in a huge phone book, just hoping prospective customers will somehow stumble upon you and discover that you exist.

The name of the game on the net (besides having a great product & pitch) is TARGETED TRAFFIC. Not just banner ads where you`re hoping "maybe 1 in 100 people who see this ad will be interested in my product and click on the ad while they`re busy visiting this other site." Trying to divert the attention of people who are BUSY on another website is a losing game. (How often are YOU in the middle of something and yet willing to go "oh, that ad looks more interesting than what I`m doing..."?)

Ah, but being listed on a search engine under very specific keywords that you know the surfer has gone SPECIFICALLY SEARCHING for -- and knowing that a person searching for "that term" is a prime target for you because HE/SHE WENT OUT OF HIS/HER WAY TO GO SPECIFICALLY SEARCHING for "that term" -- well, that`s WAY different. That`s the place to be.

Everybody selling something on the web (who already has a product & pitch in place) is looking for TARGETED TRAFFIC. Search engines are hard to get into. They take a long time (several months, sometimes) to add listings, they drop listings, many of them have taken recently to charging fees for even considering listing your page, and even if you do successfully get LISTED in their databases, your site will generally come up under only a few search terms, and you are constantly fighting to get higher listings (because if you`re not among the first 20 or 40 listings, you won`t be seen at all by most searchers). If you have a niche topic that doesn`t have a lot of competition on the net, you`re lucky. But you still must manage several pages, each geared toward a specific search term, and you must monitor how each of them is doing on each of several major search engines. This can be a full-time (and futile!) job. And if want to be found under a popular search term like "real estate" or "web design" the odds are well-stacked against you. Especially because firms who specialize in "search engine optimization" will get there first and know how to keep several steps ahead of you. It`s enough to make a well-intentioned mortal desperately overwhelmed.

But there is an answer. Goto.com is the search engine that lets you bid on your listing. If you want a higher listing, you bid higher (and spend more) than your competitors. Many of us (who have not-so-competitive target keywords) are happy to pay only $.01 per click because there`s little or no competition. Depending on the pricetag of your product and what percentage of your visitors buy, you should have a pretty good idea what your can pay for a visitor and still expect to profit. That may mean you can bid up to $.05 or even several dollars per visitor. Goto`s search engine model is a dream for marketers. It lets you decide how much you`re willing to pay per visitor, and if your bid is competitively high enough, you`ll get a lot of guaranteed TARGETED traffic. And you know exactly how much you`re paying, because unlike banners, advertising with Goto.com is measurable precisely. (You are only charged for surfers who CLICK ON your link and COME TO your site). So your costs are controlled and you know what you`re getting.

A hidden benefit of Goto.com is that you don`t need to have a zillion pages on your site each optimized for ONE PARTICULAR SEARCH TERM, and struggle to get each of them listed. Goto.com allows you to list your webpage with as many different search terms as are applicable. A human editor at Goto decides whether or not a searcher would be pleased to find your site if he was searching for the particular term, and Goto routinely (and strictly) rejects bids on listings they consider imperfect matches.

So what the marketer is left with is search listings on terms HE/SHE has chosen, and which HE/SHE has decided how much he/she is willing to pay for searchers looking up that term. It`s a happy situation.

The only drawback has been that Goto.com only had roughly a 3% share of the internet`s searches. If you were concentrating your marketing efforts only on Goto, you were ignoring the vast majority of internet searches going on because Goto was so much less frequently used than, say, Excite, Yahoo, Altavista, etc.

However, that has recently changed. Goto has been making deals with other search engines (namely AOL, Earthlink, Lycos, Altavista and others) to let their top listings appear on those other engines` search results too! Goto claims that their search results are now reaching 75% of all internet users.

Those of us who have terms listed on Goto have seen our monthly charges triple and quadruple recently. And we`re glad, because it means that we`re getting triple and quadruple as many visitors, each for the same per-visitor costs we predetermined (bid for). It`s a real win-win situation. Same per-visitor costs, many times more traffic.

As a company, Goto shares the profits from each of those clicks made from a non-Goto site. But it`s "found money" for them! They get some income (they wouldn`t have otherwise gotten) from clicks generated on other sites, merely by having the listings AVAILABLE for those sites. Those sites make money on their otherwise-unprofitable (besides advertising revenue) search engines. And searchers at all these sites are more likely to find what they`re looking for. (A site which paid to be included in search results -- and was screened and approved by Goto -- is often more likely to reflect what you want than a computer-generated search for certain words). That makes the searchers happier, the search engines more valuable tools (and thus more popular, giving them bigger profiles -- letting them command higher advertising rates -- and more page view inventory on which to sell advertising space), and of course the marketers who are paying for results are thrilled because they`re successfully reaching their TARGETED TRAFFIC.

Good deal for marketers, good deal for the search engines that carry Goto listings, good deal for Goto, and good for searchers.

Yes, there are other search engines which have pay-per-click models like Goto (i.e. Sprinks, Findwhat, 7search, etc.), but they hardly have the reach that Goto and its partner sites have. A lot of marketers like me have found the amount of traffic those sites generate to be so negligible that they`re hardly worth the effort.

Goto, on the other hand, is the behemoth of pay-per-click search results. And now that it has established partner relationships with such major search engines as AOL and Altavista, it seems likely that their stronghold on this corner of the virtual universe will only strengthen and grow. They are the one-stop-shopping for marketers who want to reach tons of targeted prospective customers.

As banner ad results continue to dwindle from miserable to pathetic, and as more web marketers realize that their efforts are well spent with their Goto listings (especially now that Goto results appear on other major search engines), and as more companies (and individuals) are seeking to attract the Holy Grail of TARGETED TRAFFIC on the web, I think that Goto will become even more of a major force on the net. As an investor, I want to own shares of a company which is the behemoth (nobody else even compares) of a model that`s win-win-win for everyone -- in a sector that can only grow with time as more marketers and potential-partner search engines realize how valuable it can be -- and whose revenue is always increasing because the very nature of its pricing continually creates a "bidding war."

Though Goto was an attractive investment a few months ago because it provided such a great tool to web marketers -- who are more than happy to pay Goto for its services -- this investor thinks that by nature of Goto having allied itself with other major search engines, Goto will become the most important search engine resource for web marketers, making it an incredibly important force on the net.

When Goto customers like me are spending more and more each month -- and are THRILLED to do so because we`re getting exactly what we want in return -- I think that`s the model for a great business with a tremendous future. That`s why I`m buying as much GOTO stock as I can right now at these price levels.

Jeff Marx
[e-mail]
January 19, 2001
-----------
This article may be reprinted freely as long as credit is given. Jeff Marx has been marketing and selling his book "How To Win A High School Election" on the web for the past three years and has sold several thousand copies of it at his website, http://www.schoolelection.com. He is not a financial advisor, just a private investor.



(Voluntary Disclosure: Position- Long; ST Rating- Strong Buy; LT Rating- Strong Buy)

[sixx]

so! Heute wurde die 100!!!! Tagelinie überschritten. die 200 Tagelinie läuft bei 16$ und die 300 er Linie bei 38$. Heute stehen wir nachbörslich bei 13,25$
MFG Sixx

[sixx]

Nachbörslich bei 15,50. Wird wohl intraday auf 16 gehen und dan konsolidieren bis max12. Dort gibt es nen Wiederstand und die 90 Tagelinie. Sollten die 16 aber genommen werden ist freie Fahrt. Schaun wa mal
sixx

[sixx]

Scheint ja so`n bischen wie mein persönliches Tagebuch zu werden. Weshalb interessiert sich niemand für diesen Spitzenwert Die Zahlen waren der Hammer und in der Nachbörse liegen sie bei 22$!!!
Sixx

[sixx]

Korrektur bis auf 17§. Heute an der 24§ Marke gescheitert. Werde wohl bald einen Teil verkaufen. Den Rest habe ich dann wohl umsonst*g*

[sixx]

A strong Reason to Buy

Read This Very Carefully

On May 18th the following was announced
Moore Global Investment selling 482,150 shares on or after June 4th and Remington Investment will sell a few also.

http://moneycentral.msn.com/investor/invsub/insider/planned.…

This sale is not news and it’s certainly not a secondary. They’ve got $55 milliion in cash and only $1 million in debt so that won’t be happening. Why I bought more when I heard about it:

The sale was announced May 18th and nobody cared, why? Because it’s two fund managers selling a small fraction of holdings and it is far outweighed by accumulation by other institutions. Well I cared, a lot. In fact, here’s why I bought more when I heard about it:
1) There was no market reaction to the announcement of half a million share planned sale. The stock should have pulled back but confidence is high in GOTO’s new future.
2) It’s only half a million shares, which is minor compared to the current trading volume of GOTO and will be quickly absorbed into GOTO’s incredibly tight trading.
3) MOST IMPORTANT: (and here’s a little secret for you) Moore Global Investments (MGI) controls Moore Capital Management (MCM). MCM is a capital partner of Idealab. For those who don’t know, Idealab launched GOTO and is a majority owner of GOTO (about a third of shares). The guy who runs Idealab is also on the board of GOTO. So he knows what’s coming because he’s in close touch with the rest of the board (CFO etc). Usually by the time you hear about a sale like this, it’s already done. This planned sale is another advance notice, think about it. Why would they give so much lead notice? Last time we had an advance notice was in FEB when the CFO filed to sell in late April. He knew what was coming and he wanted to sell a few shares AFTER the share price reacted to the earnings news. That’s exactly what’s happening here.

Now ask yourself this: Would they give advance notice of a half million-share distribution because they think the share price will be LOWER at the time of sale? Or do they give advance notice because they know what’s coming and they want to be legally cleared to make the sale AFTER the market’s reaction to the news? They are cleared to sell ON OR AFTER June 4th. When do you think the announcement will come? Probably shortly after that time.

Oh and, of course there’s no Downgrade since MERRILL LYNCH is the broker for the sale.

Oh and, of course, all this is just IMHO.

Guido

[sosiehtsaus]

hey,

wollte nur mal so sagen dass ich auch goto hatte, bis die kapitalerhöhung beschlossen wurde vor n paar wochen, dann binn ich raus ...
ist aber sicher ne gute firma, das haben auch die letzten quartalszahlen gezeigt.

cya
sosiehtsaus

[sixx]

GOTO STRATEGY - READ THIS!

GoTo`s objective is to expand participation and increase transactions in its online marketplace. We believe that a critical mass of advertisers, consumers and businesses, and affiliates stimulates growth in the number of marketplace participants, which in turn can increase the efficiency of the GoTo service. We further believe that this efficiency will increase the competition for prominent search result placement on our search service and may, thereby, increase the amounts advertisers are willing to bid for participation in the GoTo marketplace. We believe that advertisers are attracted to GoTo as a result of the large number of opportunities to reach interested consumers and businesses, and that consumers and businesses find GoTo useful due to the breadth of relevant advertiser links displayed on the GoTo service. A large and active base of paying advertisers increases GoTo`s ability to generate comprehensive, relevant search results and to monetize consumer and business search requests. The resulting service quality and revenue opportunity provides the incentive for GoTo`s affiliates to feature GoTo search results on the GoTo Web site or to direct traffic to GoTo`s Web site. Key elements of GoTo`s
strategy are:

INCREASE ADVERTISER SPENDING. During April 2001, the GoTo marketplace had over 42,000 paying advertisers. GoTo intends to increase the revenue from advertisers through a sales force that directly targets advertising agencies and larger advertisers as well as through the use of its online automated sign up which accommodates all sizes of businesses. To build further advertiser participation, GoTo plans to continue to leverage its reputation for Pay-For-Performance, direct response marketing among advertisers and their intermediaries, such as advertising consultants and media buyers. GoTo reaches these constituencies through multiple marketing channels, including targeted online marketing, mailings, sponsorship of Web sites where advertisers congregate, participation at trade shows, appearances in advertising industry periodicals and agreements with companies who refer advertisers to us. We believe that the GoTo marketplace is scalable and can support a broader and deeper array of advertisers than traditional online advertising solutions. Accordingly, GoTo intends to capture a significant share of the advertising from the growing number of new online businesses.

EXPAND CONSUMER AND BUSINESS BASE WITH OUR AFFILIATE NETWORK. The GoTo marketplace had approximately 314 million paid introductions in the first quarter of 2001. GoTo believes it can increase the number of consumers and businesses participating in the GoTo marketplace by distributing the GoTo search service on other Web sites not currently in our affiliate network, as well as by enhancing the search service implementations with our current affiliates.

USE TECHNOLOGY TO EFFECTIVELY SCALE OUR CUSTOMER SUPPORT. The services GoTo currently provides to advertisers include online account creation and keyword bidding, as well as a proprietary account maintenance product that allows advertisers to log in to a secure Web site where they can perform account management functions, such as adding funds to their accounts, viewing performance reports and changing their bids in real time. GoTo intends to utilize its technology to grow an efficient and scalable operations infrastructure enabling a high volume of advertisers at a high quality service level and at a relatively low internal cost. In addition, GoTo plans to continue to enhance the services it provides to advertisers. GoTo intends to increasingly automate the sale of advertising, enabling advertisers to have greater control over, and satisfaction with, advertising on the GoTo marketplace. GoTo is able to reduce its cost of revenue and customer service costs because a majority of advertisers open and maintain their accounts with GoTo through an automated interface.

DERIVE STRATEGIC ADVANTAGE FROM EFFICIENT COST STRUCTURE. GoTo believes that its business model provides a number of competitive advantages. The advertisers participating in the GoTo marketplace can provide their own Web site descriptions and, through competitive bidding, with bid amounts visible to all participants, rank and set the prices paid for their position in the search results and, consequently, the amounts they pay GoTo for each click on their search result. This reduces the costs GoTo must pay to perform these tasks. In addition, our business model does not require us to carry any physical inventory. GoTo is therefore able to direct the capital that would otherwise be used for these purposes towards growing our business, enhancing our services and pursuing other strategic opportunities.

EXPAND THE GOTO SERVICE INTO INTERNATIONAL MARKETS. GoTo believes that international consumers and businesses also desire quick, easy and relevant search results for products, services and information and that international advertisers can benefit from a cost-effective, targeted way to reach consumers and businesses using GoTo`s Pay-For-Performance model. GoTo also believes that its automated advertiser sign-up technology, distributed affiliate network model and efficient cost structure will enable it to replicate its U.S.-based marketplace in other countries. As a result, we launched the GoTo service in the United Kingdom in November 2000 and plan to launch our German-speaking search service during the first half of 2002.

[sixx]

GoTo kooperiert weiterhin mit Microsoft

Die GoTo.com Inc., ein führender Anbieter von Pay-For-Performance Suche für Internetseiten, kündigte am Dienstag ein 1-Jahres-Abkommen mit der Microsoft Corp. an, das deren MSN Search-Nutzern den Zugang zu den Search-Listings von Goto ermöglicht.
Die sog. Premium Listings werden somit den Nutzern von MSN Search, der Suchfunktion des Microsoft Internet Explorer, zur Verfügung gestellt. Diese Funktion der Schlüsselwort-Suche von GoTo zeigt die drei besten Suchergebnisse aller rund 42.000 Inserenten von GoTo.

Die Aktie von GoTo.com konnte gestern nachbörslich über 8 Prozent auf 19,25 Dollar zulegen.


11.07.01 10:50 -mj-