LG Electronics wächst in China um 50% !!!! - 500 Beiträge pro Seite

[em.]

wieder mal gute News zu LG:

- Building firm market presence with advanced digital products like PDP and
DVD
- Sales target for high value added products like fully flat TV set at
US$500 million
- Fully localized marketing activities, making LGE a company growing
together with the Chinese economy
- Total sales in 2001 expected to reach US$3.7 billion, a 50% growth over
last year


LG Electronics, who made successful entry into potentially the world`s
largest market - China, with sales revenue reaching US$3.7 dollars and
fifth strongest brand power in the industry, is now gearing its
efforts to become a dominant force in the cutting-edge digital market
including LCD TV, DVD and other digital products.

"LGE plans to increase its sales of high value-added products to US$500
million this year or 150% higher than last year (US$200 million in 2000) in
China," said Vice Chairman Yong-ak Noh of LGE China
Holding Company at the press conference held on July 10 in Beijing.
Adding, "We plan to become a market leader by leveraging our competitive
edge in cutting-edge digital products like fully flat TV,
LCD monitor, LCD-TV, projection TV, PDP TV and DVD. Our objective is to
make LG a leading digital brand in digital TV and other cutting-edge
information and communication market in China."

"Digitalization" of Production Bases

To realize the set goal, LGE changed its production bases to focus on the
production of cutting-edge digital products while reinforcing marketing
activities to launch full-fledged Digital Marketing activities
in China.

Under the strategy of becoming a dominant player in China`s digital display
market, LGE added a new PDP production line at its Shenyang TV production
subsidiary in May. In addition, it started
production of high-end TV sets for annual production volume of over 60,000
sets (30,000 each for PDP and projection TV) along with the existing
production line for wide projection TV sets.

At the same time, a line dedicated to TFT-LCD monitor production has been
built at LGE`s Nanjing plant, a monitor production base, to begin
production of 15.1-inch and 18.1-inch TFT-LCD monitor from
the end of July (annual production volume: 250,000).

Anticipating that China is likely to be the world`s largest market in DVD
ahead of the U.S., LGE became the first Korean company to expand production
facilities for DVD players (annual production volume:
2 million) at its Shanghai plant last May. As a result, LGE now has local
production facilities for a total of 10 DVD models.

In white appliances - where LGE has already become a major brand in China,
it plans to leverage its existing strong revenue base and add a US$100
million refrigerator and high-end air conditioner
production facilities at its Tianjin home appliance plant by the end of the
year to upgrade its production capacity for high value added products.

Wide Ranging and Active Marketing Campaigns to Expand its Share of Domestic
Market

At the same time, for a nationwide promotion of its cutting-edge digital
product lines, LGE will hold a mega launching event on July 18 in Beijing
with the participation of representatives of over 50 large
distributors and related organizations from around the country.

Total of 8 digital products will be unveiled at the event. Including: 40-,
42-, and 60- inch PDP TV models; 43-, 48- and 53-inch projection TV models;
and 15.1- and 20.1-inch LCD TV models. As the products
are the ones most frequently identified as the leader of the future digital
home appliance market, interest among home appliance distributors in China
is already very high.

While pursuing fully localized marketing campaigns led by local LGE staff
members who are marketing professionals, LGE has also established
"Magajalsa" a marketing task force formed from 21 members
selected from LGE`s sales organization in China. The team will be engaged
in "Premium Marketing" activities targeting high-income professionals with
high disposable income who are the top 5% in income
in China.

Realizing Concentrated Growth in Cutting-Edge Products Based on Strong
Foundation in Traditional Home Appliance Business

LGE`s sales target for 2001 is US$3.7 billion - almost a 50% increase over
last year`s US$2.5 billion. In the future, it plans to focus on
cutting-edge digital products such as LCD monitor, projection TV, and
PDP TV based on its strong foundation in traditional home appliance
businesses like air conditioner and refrigerator. LGE`s strategy is
thereby to enhance its presence in the global market with China - a
fast growing market that is becoming a center of the world economy - as its
main base.

Last year, LGE stood out as a rare success story among foreign companies.
It beat out local players as well as Sony, Matsushita and other strong
foreign players to have most of its products within the top 10
of their respective markets. More specifically, it was No. 1 in TV export
among Chinese companies while in China; its CD-ROM drive was No. 1; micro
wave No. 2; monitor NO. 3; washing machine No. 5
and air conditioner No. 6 in their markets. Its ultimate goal is to also
become a major player in digital products by 2003.

As a part of such efforts, with the introduction of new digital products
like portable DVD player and multi-DVD player within the second half of
2001, LGE plans to use expansion of its DVD product range to
secure 15% of China`s DVD player market to become the top seller among
foreign makers.

[weitweg]

Schade, dass LG so viel Geld mit dem Experiment im Telekomsektor verbrannt hat. Aber das ist ja nun eingepreist. Ich meine, man kann auf diesem Niveau schön kaufen.

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