Doubleclick am Boden - 500 Beiträge pro Seite

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Doubleclick hat seit dem Tief im Oktober die Unterstützung bei ca. 10 Dollar mehrmals getestet und stets verteidigen können. So wurde das Niveau unter 10 Dollar vor allem zum Jahreswechsel als gute Kaufgelegenheit erachtet. Auch Anfang Juli 2001 wurde die Zehn-Dollarmarke nochmals getestet und es konnte ein dynamischer Abprall die Aktie wiederum bis ca. 12 Dollar nach oben führen.

Die Tageskerzen signalisieren jedoch momentan eine weitere Fortsetzung der Abwärtsbewegung. Somit besteht die Gefahr, dass die 10 Dollar auch auf Wochenschlusskursbasis unterschritten werden. Damit würde sich die technische Lage sehr negativ darstellen und auch ein Break der 8,75 Dollar, des Tiefstkurses im Oktober 2000, der eine relevante Unterstützungslinie darstellt, könnte erfolgen. Denn mit Tages- und Wochenschlusskursen unter 10 Dollar wäre die potenzielle Bodenbildung der letzten Monate nicht mehr anzunehmen. Die Enttäuschung der Marktteilnehmer bei entsprechend negativem Szenario mit Kursen unter 8,75 Dollar würde die Aktie recht dynamisch auf tiefere Niveaus führen, wahrscheinlich bis auf ca. 5,70 Dollar. Hier verläuft eine erste Unterstützung im langfristigen Bereich.

Fazit: Ein Break der Unterstützung ist derzeit nicht auszuschließen. Kaufsignale ergeben sich erst nach Abprall an der Unterstützung, bei Break des kurzfristigen Abwärtstrends sowie bei Durchbruch über 12 Dollar.

Autor: Stefan Salomon (© wallstreet:online AG),15:32 15.08.2001

[Boardlilo]

Also doch noch abwarten bei ADLINK.


Schade, ich hätte gerne kurzfristig mein Kapital verdoppelt.

[Linau]

DCLK bald 5$ ? schmieren sie jetzt ab wie Cmgi? bis jetzt habe ich immer noch an DCLK geglaubt,doch jetzt schwindet mein Vertrauen langsam.
Gruß Linau

[Linau]

DCLK ist tot! Internet ist tot! seht euch bloß die Kurse an.
Das dauert mind. 2Jahre bis es wieder richtig aufwaerts geht mit Internettiteln.

[Stauder10]

Thursday September 6, 5:18 pm Eastern Time
DoubleClick`s CEO says bought stock in company
NEW YORK, Sept 6 (Reuters) - Kevin Ryan, the chief executive of DoubleClick Inc. (NasdaqNMCLK - news) said on Thursday that he had recently bought stock in the online ad firm because he believes in the long-term value of the company.

``I feel incredibly bullish about the prospects of the company,`` he said at an investment conference.

Ryan said he had bought about ``a couple of hundred thousand dollars worth`` of DoubleClick stock. He did not specify when he bought it.

DoubleClick`s shares have been battered recently on concerns that the soft online ad market may force the company to lay off more employees to cut costs.

In mid-August, the company said in a regulatory filing that it could take additional restructuring charges in the third quarter, ``principally related to further headcount reductions.``

On Thursday, the company`s shares fell a further 47 cents, or 6.1 percent, at $7.27 hovering just above 52-week lows. In the past year, the company`s shares have fallen 82 percent, underperforming the Nasdaq stock market, which is down about 59 percent on the year.

DoubleClick also said on Thursday it purchased media planning technology San Francisco-based interactive media agency Adgile Interactive. No terms were disclosed.

The technology, known as Adgility, is a Web-based software application, which is designed to make media planning and buying easier and more efficient for advertisers and agencies.

Ryan said he expected DoubleClick to make a couple of more acquisitions before the year end.

``We are seeing good opportunities for buying up smaller competitors,`` he said.

[Stauder10]

Thursday September 6, 9:27 am Eastern Time
Press Release
SOURCE: DoubleClick Inc.
DoubleClick Inc. Acquires Media Planning Technology From Adgile Interactive -- New Tool Streamlines Online Media Planning Process for Agencies --
NEW YORK--(BUSINESS WIRE)--Sept. 6, 2001--DoubleClick Inc. (NasdaqCLK - news), the leading digital marketing solutions company, today announced that it has purchased a media planning technology from Adgile Interactive.

Adgile Interactive, which is based in San Francisco, is an interactive media agency founded in 1999 that is focused exclusively on online media buying and planning for clients that include, Palm Computing, Progressive Auto Insurance, Listen.com, Uproar and Looksmart. Financial terms of the deal were not disclosed.

The technology, which is known as Adgility, is a web-based software application developed by Adgile to automate the planning, buying and trafficking process for agencies and advertisers. This tool enables agencies to search through a comprehensive site database, send out request for proposals (RFP), issue insertion orders, and generate campaign media plans and snapshots quickly and efficiently. Most importantly, the technology simplifies the time consuming and cumbersome RFP process by eliminating needless data entry and manual contract management. This acquisition builds on DoubleClick`s goal to provide agencies, advertisers, and sites with a way to centralize and simplify the media-planning and buying process.

``We have been seeking a solution to the complex process of managing interactive planning and buying, and are excited about the addition of Adgile`s media planning software to DoubleClick`s suite of products and the efficiencies that this software could potentially deliver,`` said Adam Gerber, Vice President, Director of Media Strategy, The Digital Edge. ``This demonstrates DoubleClick`s continued commitment to help make the online advertising medium a success.``

Adgile`s industry-leading technology provides DoubleClick with a platform on which to integrate planning, serving and reporting solutions and make digital marketing as easy, efficient and effective as offline mediums. As a first step, DoubleClick plans to link this technology with its DART for Advertiser (DFA) product, the industry`s leading ad management system used by the Top 10 global advertising agencies. This will provide significant process efficiencies in the time consuming process of trafficking online campaigns. Further integration with other DoubleClick tools, like @plan, will create an end-to-end media planning solution for online digital marketers.

``With the purchase of this media planning technology, we are helping agencies and in-house media buyers free the time and resources spent on planning, buying, and analyzing media campaigns so that they can focus on more important tasks, like campaign strategy,`` said David Rosenblatt, President of Technology, Data, and Research, DoubleClick. ``In addition, this acquisition forms the foundation for DoubleClick to build an end-to-end media planning solution that ties together DoubleClick`s leading ad management technology with its suite of online research tools, providing marketers with a integrated solution to plan, serve, analyze and optimize their online marketing campaigns.``

``The Adgility technology has been instrumental in our agency`s development,`` said Sean Mills, Principal, Adgile Interactive. ``It has given us greater efficiencies and allowed us to focus more time and energy on areas that deliver our clients greater value. The integration of Adgility with DoubleClick`s ad serving technology and research tools will offer agencies a comprehensive resource from which to manage their online campaigns.``

About DoubleClick Inc.

DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City and maintains 37 offices around the world.