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DGAP-Ad hoc: H5B5 Media AG english = - 500 Beiträge pro Seite



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Ad-hoc-announcement transmitted by DGAP. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------------

Munich, August 22, 2001. H5B5 Media AG today announced that it has acquired "Welt der Wunder IMAX" GmbH (formerly known as Forum der Technik) through its fully owned subsidiary, H5B5 Beteiligungs GmbH. The acquisition takes effect retrospectively as of April 1, 2001.

end of ad-hoc-announcement (c)DGAP 22.08.2001

Issuer`s information/explanatory remarks concerning this ad-hoc-announcement:

"We succeeded in negotiating a good deal and a fair lease on the property," reports Frank Winnenbrock, member of the Management Board of Directors of H5B5 Media AG. "We have thus laid a solid foundation for sustained and strong profitability."

Over the past nine years, the complex, which is located adjacent to the Deutsches Museum in the centre of Munich, has established itself as one of the most popular attractions in Munich. Now called "Welt der Wunder IMAX" World of Wonders IMAX, it boasts around one million visitors a year, positioning it among the top five IMAX Theaters worldwide.

"A key factor in the take-over," continues Winnenbrock, "is the physical positioning of the "Welt der Wunder" brand beyond the world of TV. This presents huge scope for brand transfer within the fields of science, natural history, research and family-oriented edutainment.

We are already engaged in a range of "Welt der Wunder" activities - we produce a successful weekly television show, our Internet portal (weltderwunder.de) will soon be going live, and a series of books is due to be released in the fall. Now we also have an actual "Welt der Wunder" venue. It will be our "brand springboard".

It enables us to present new products and activities to optimum effect and then leverage this larger-than-life experience across all media."

In collaboration with a number of strategic partners H5B5 Media AG will immediately start extending the Welt der Wunder IMAX entertainment concept. The company will also be working closely with the Deutsches Museum and the Munich municipal authorities.

Originally known as Forum der Technik, the "Welt der Wunder IMAX" complex was opened in November 1992 on Museumsinsel Street in central Munich. It houses a flexible combination of attractions and facilities: 2,000 square meters of floor and exhibition space, 16 high-tech seminar and conference rooms, two compact cinemas, Germany`s first IMAX Theater, and a state-of-the-art multimedia Planetarium. The prime location and excellent facilities of this jewel in Munich`s crown provide ample scope for further increasing the profile and visibility of the "Welt der Wunder" brand.

To understand the IMAX concept, it is important to realize that the IMAX Theater is more than just a cinema. It is also important not to see it as an isolated attraction. It complements existing attractions and facilities. The world`s ten most successful IMAX Theaters, for example, are all located adjacent to museums or other facilities offering a combination of entertainment and education. "Welt der Wunder IMAX" is no exception. As part of the IMAX strategy, H5B5 Media AG - in collaboration with selected partners - will be building on existing success factors such as this. "Welt der Wunder IMAX" is currently fifth in the list of the world`s most successful IMAX Theaters.

"Our involvement will be limited to the steps necessary to maintain the overall concept and ensure the continued evolution of the "Welt der Wunder" brand," adds Frank Winnenbrock.

For more information, please contact: Regina Kreft H5B5 Media AG Public Relations phone: +49 89 / 4525 4563 fax: +49 89 / 4525 4570 email: regina.kreft@h5b5.de

-------------------------------------------------------------------------------- WKN: 555540; Index: Listed: Neuer Markt in Frankfurt; Freiverkehr in Berlin, Bremen, Düsseldorf, Hamburg, Hannover, München und Stuttgart

221751 Aug 01



Autor: DGAP import (),17:57 22.08.2001



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