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29 October 2001 PORTUGAL AND SPAIN MIGRATE TO VODAFONE SINGLE BRAND AHEAD OF SCHEDULE

Following a transitional period of dual branding, Vodafone Group Plc ("Vodafone") announces the adoption by Telecel Vodafone and Airtel Vodafone of the single Vodafone brand ahead of the original early 2002 timetable.

Portugal based Telecel Vodafone adopted Vodafone as its brand on 22 October 2001, more than three months ahead of schedule. The early move by Telecel Vodafone follows the success of dual branding in Portugal due to a Vodafone brand awareness achieved through the introduction of the dual brand logo in all advertising campaigns and sponsorship programmes.

Spanish operator Airtel Vodafone migrated its brand to Vodafone on 27 October 2001. Airtel Vodafone`s move to the single brand was preceded by a brief interim dual branding period with the single brand being supported by an extensive multi-media advertising campaign in Spain.

By adopting a single brand, Vodafone`s European subsidiaries and Vodafone will be able to benefit from cost synergies such as brand advertising; media buying; global products and services branding and advertising; and associated marketing activities. Revenue synergies will be generated by increased use of Vodafone products and services, promoted by a seamless, consistent Vodafone brand.

Vodafone`s global brand migration plan was introduced in 2000, based on an interim period of dual branding to enable the transfer of brand equity from the valuable and successful operating brands of Vodafone subsidiaries to a single Vodafone brand.

Other dual branded subsidiaries which are expected to migrate to the single brand in the next 12 months include: Europolitan Vodafone (Sweden), D2 Vodafone (Germany), Omnitel Vodafone (Italy), Libertel Vodafone (Netherlands), Panafon Vodafone (Greece) and Click Vodafone (Egypt). Vodafone`s subsidiary in Ireland, Eircell Vodafone, announced its move to dual branding on 1 October 2001, with full brand migration planned for the end of the first quarter of 2002.

David Haines, Vodafone`s Global Brand Director, commented:

"The initial positive acceptance of the Vodafone brand has meant that we have been able to introduce the single brand ahead of schedule in Portugal and Spain. A seamless, consistent Vodafone brand across Europe initially, will help drive our customers` usage of Vodafone products and services when roaming or while in their home country. This will enhance ARPU* as well as creating cost and revenue synergies."

Note to Editors * ARPU: Average Revenue Per User

For further information: Vodafone Group Plc Tim Brown, Group Corporate Affairs Director Melissa Stimpson, Head of Group Investor Relations Darren Jones, Senior Investor Relations Manager Jon Earl, Investor Relations Manager Tel: +44 (0) 1635 673310

Tavistock Communications Lulu Bridges John West Tel: +44 (0) 20 7600 2288

end of message, (c)DGAP 29.10.2001 -------------------------------------------------------------------------------- WKN: 875999; Index: Stoxx 50 Listed: Amtlicher Handel in Frankfurt (Dt. Zert.); Freiverkehr in Berlin, Bremen, Düsseldorf, Hamburg, Hannover, München, Stuttgart

291133 Okt 01



Autor: DGAP import (),11:36 29.10.2001



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