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digital advertising AG

Ad-hoc-announcement transmitted by DGAP. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------------

Personnel changes at the executive level / Equity holding in hippo tv sold / Schwabing site due to close down

Unterhaching, December 14, 2001. Now that digital advertising AG is winding up its fit for future restructuring campaign, the enterprise is set to kick off the new year with a lean management team and an adjusted investment portfolio.

The executive board of digital advertising AG is slated to be downsized at the beginning of 2002. Mr Raimund Alt will continue to represent the enterprise and, in particular, the headquarters in Unterhaching, as the company`s CEO, while Mr Markus Breuer, at present the general manager of digital advertising AG`s subsidiary fractales GmbH in Gütersloh, will join the executive board effective January 5, 2002. Kamilo Kolarz and Dr. Florian Schmid will step down from digital advertising AG`s executive board effective January 4, 2002, whereby Kamilo Kolarz is expected to join the enterprise`s supervisory board.

In a bid to redouble the focus on its core competence, the company divested itself of an 80% equity holding in the TV production company hippo tv GmbH, Unterföhring. The transaction is retroactively effective as of November 30, 2001

In a bid to cut costs, the enterprise will relocate the business operations of its subsidiary Orchid Project GmbH from the current offices in Schwabing to the Unterhaching headquarters on December 31, 2001.

Contact: Denise Sinnhuber, Phone: +49 (89) 61 534-160 Elisabeth Gröschel, Phone: +49 (89) 61 534-161 digital advertising AG, Biberger Straße 93, D- 82008 Unterhaching, Germany Fax: +49 (89) 61 534-101 E-mail: aktie@da-ag.com

The Executive Board

end of ad-hoc-announcement (c)DGAP 14.12.2001 -------------------------------------------------------------------------------- WKN: 513820; ISIN: DE0005138200; Index: Listed: Neuer Markt in Frankfurt/M.; Freiverkehr in Berlin, Bremen, Düsseldorf, Hamburg, Hannover, München und Stuttgart

140817 Dez 01

Autor: DGAP import (),08:20 14.12.2001

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