CMGI - AltaVista and Women.com Create Co-Branded Women`s Channel on AltaVista Network - 500 Beiträge pro Seite

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AltaVista and Women.com Create Co-Branded Women`s Channel on
CMGI.O><WOMN.O>


AltaVista and Women.com Create Co-Branded Women`s Channel on AltaVista Network
Women.com Provides Women`s Content and Original Programming
In Exclusive Agreement
PALO ALTO, Calif., Feb. 10 /PRNewswire/ -- AltaVista Company, the premier
media and commerce network at www.altavista.com and majority owned by
CMGI Inc. (Nasdaq: CMGI), and Women.com Networks, Inc., (Nasdaq: WOMN)
(www.women.com), a leading content provider for women, today announced
Women.com will be the exclusive content provider for a co-branded Women`s
channel on the AltaVista Network. The new channel is available at
www.women.altavista.com as part of the AltaVista Live! network, which offers
best-of-breed vertical content channels that deliver relevant, immediate and
personalizable content from the Web.
Under terms of a three-year agreement, Women.com will provide content and
original programming to the new AltaVista Live! Women`s channel. The channel
is among a series of new AltaVista content offerings that aim to provide
Internet users with a depth and breadth of relevant Web-wide content.
AltaVista is a leading Internet brand with more than 47 million unique users
worldwide, according to company data reported in December.
"The caliber and integrity of Women.com`s content is an excellent fit for
the Web enthusiasts at the AltaVista Network," said Ross Levinsohn,
vice-president and general manager of new media for AltaVista. "The AltaVista
Live! Women`s channel demonstrates AltaVista`s determination to bring premier
Web-wide content to this important demographic in the fastest, most relevant
way possible."
The AltaVista Live! Women`s channel will provide original programming from
Women.com in the following areas:
-- Family: Tips on parenting, education and family dynamics, featuring a
"fun & games" section for lively activity around the home
-- Fashion and Beauty: Review the latest developments in the world of
fashion and check out the best trends in make-up, skin and hair care
-- Relationships: Find feature stories and advice on how to guide your
heart and get advice on sex, dating, romance and breaking-up
-- Food: Discover new recipes and gastronomical delights, while learning
about the latest culinary trends
-- Home: Get professional advice and inspiration on decorating, design
and home repair
-- Horoscopes: Read what`s in the stars for your career and romantic life
"By teaming with AltaVista, we extend our technology-enhanced content to a
premier Web destination, making it convenient and easy to find Women.com
online," noted Anna Zornosa, senior vice president, marketing and strategic
partnerships, Women.com.
About AltaVista
AltaVista Company is a premier media and commerce network offering
Internet users up-to-the-minute news, live video, content, search and shopping
resources. The company integrates unique technology, products and services to
deliver relevant results faster for both individuals and businesses. By
combining distinctive `best of the Web` relationships with personalized
service, the AltaVista Network at www.altavista.com creates the smartest
Internet experience. AltaVista is building on its heritage of technology and
innovative leadership, offering informative services including AltaVista
Live!, AltaVista Search, AltaVista Shopping.com, and AltaVista Free Access
combined with the microportal. AltaVista is a majority-owned operating company
of CMGI, Inc., Andover, MA. AltaVista is headquartered in Palo Alto, Calif.
About CMGI
With more than 60 companies, CMGI, Inc. represents the largest, most
diverse network of Internet companies in the world. This network includes both
CMGI operating companies and a growing number of synergistic investments
through its venture capital affiliate, CMGI @Ventures. CMGI leverages the
technologies, content and market reach of its extended family of companies to
foster rapid growth and industry leadership across its network, and the larger
Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and
Sumitomo hold minority positions in CMGI.
About Women.com Networks, Inc.
Women.com (www.women.com) is a leading Internet network dedicated to
women, featuring award-winning original programming, personalized services,
community and online shopping. A comprehensive network for women, Women.com is
comprised of more than 100,000 pages of programming organized into 19 topical
channels, including Fashion & Beauty; Horoscopes; Food; Sex & Romance; Health;
Career & Money; Pregnancy; and Home. Women.com also offers extensive
membership services and benefits, including personalized content, personal
home pages, e-mail, and access to community forums and clubs. In addition, the
company enjoys strategic relationships with The Hearst Corporation and Rodale,
enabling Women.com to offer an online newsstand featuring content from 12 of
the world`s leading women`s magazines, including Cosmopolitan, Good
Housekeeping, Prevention and Redbook.
NOTE: AltaVista is registered with the U.S. Patent and Trademark Office.
Shopping.com, Smart is Beautiful and AltaVista Free Access are trademarks of
AltaVista Company or its affiliates. Product names mentioned herein may be
trademarks and/or registered trademarks of their respective companies.
This release contains forward-looking statements based on current
expectations or beliefs, as well as a number of assumptions about future
events, and these statements are subject to important factors and
uncertainties that could cause actual results to differ materially from those
described in the forward-looking statements. The forward-looking statements in
this release address a variety of subjects including, for example, the
expected benefits resulting from the agreement with Women.com. The following
factors, among others, could cause actual results to differ materially from
those described in these forward-looking statements: Women.com or AltaVista
may terminate the agreement and AltaVista may not deliver the minimum number
of impressions set forth under the agreement. For a detailed discussion of
these and other cautionary statements, please refer to CMGI`s filings with the
Securities and Exchange Commission, including CMGI`s Annual Report on Form
10-K for the most recently ended fiscal year.
SOURCE AltaVista Company
-0- 02/10/2000

/CONTACT: Jim Shissler of AltaVista Company, 650-617-3463, or
[e-mail]/
/Web site: http://www.women.com/
/Web site: http://www.altavista.com/

-- SFTH053 --
7196 02/10/2000 08:04 EST http://www.prnewswire.com

Copyright PR Newswire 1998. All rights reserved.

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Women.com, AltaVista co-develop women`s Web site


NEW YORK, Feb 10 (Reuters) - Women.com Networks Inc. <WOMN.O>, a network of Web sites geared toward women, said on Thursday it
signed a three-year deal to be the sole content provider for a new women`s site on AltaVista`s online network. Financial terms of the deal were not
disclosed.

Women.com and AltaVista, a unit of Internet venture firm CMGI Inc. <CMGI.O> with about 47 million monthly visitors, co-developed the new
Web site (http://www.women.altavista.com). The new site features channels on family, fashion and beauty, food, home and relationships, as well as
message boards.

In addition, visitors will have access to the online versions of several major women`s magazines, including Cosmopolitan, Redbook, Good
Housekeeping and Prevention.

Separately, San Mateo, Calif.-based Women.com said on Wednesday it was also broadening its partnership with America Online Inc., the No. 1
Internet services provider, to better target AOL`s more than 21 million members, more than half of whom are women.

Shares of Women.com were off 1/4 trading at 12-3/4 on the Nasdaq stock market, while shares of CMGI were off 5-1/4 trading at 115-1/4, also
on the Nasdaq.