OAKLEY INC. REGISTERED SHARES DL -,01 WKN 896796 - 500 Beiträge pro Seite

[pokibeloki]

Der Chart sagt eigentlich viel aus. Im Moment in einem schönen Aufwärtstrend, der seit zwei Monaten sehr stabil und gleichmäßig ist.
Wer also sein Geld in einen Wert mit gutem Marketing und hervorragendem Image anlegen will, ist hier richtig. Man konzentriert sich nicht mehr wie vor ein paar Jahren noch nur auf Sonnenbrillen, jetzt wird das gesamte Potenzial an Kleidung und Accessoires mit hochwertigen Produkten abgedeckt.







Mit Stochastik und den anderen Indikatoren kenne ich mich noch nicht so gut aus, vielleicht kann jemand was dazu sagen, der das hier liest.

Schauen wir mal, wie es im nächsten Jahr läuft. Ich habe eine erste Position investiert und werde ab und zu die Meldungen hier einstellen, die ich finden kann.

[Dr. Motte, Berlin]

tolle firma, toller style, toller service weltweit... meine brille aus fort lauderdale,FL konnte ich in deutschland auf garantie justieren lassen...grins

[MoneymakerIII]

Sind nur ziemlich teuer, die Dinger....

Ach und für heute hat der Wetterbericht eine saukalte Silvesternacht mit -2° angekündigt! Spinnen die jetzt total? -2° im nachts im Winter - das sind fast T-Shirt-Temperaturen.... nee nee nee, alle verweichlichte Subjekte.

mfg
Money

[pokibeloki]

Ich wünsche allen ein schönes Jahr 2004
und viel Erfolg!!

[pokibeloki]

Geht heute mit 3% im Plus gut los!!

[pokibeloki]

Schlußkurs +4,84%!!

[pokibeloki]

Oakley Achieves Record Fourth Quarter Sales And Strong Earnings Growth
2/11/2004 8:00:25 AM


FOOTHILL RANCH, Calif., Feb 11, 2004 (PRIMEZONE via COMTEX) -- Conference Call -- 11:00 a.m. EST, Wednesday, February 11, 2004 -- A simultaneous web cast for interested investors can be heard at Oakley`s (OO) corporate web site: http://investor.oakley.com, where it will be archived through February 11, 2005. A telephone replay of the call will be available from 3:00 p.m. EST, Wednesday, February 11, through midnight February 18, 2004, accessible from the United States and Canada at 800/642-1687, and from international locations at 706/645-9291; pass code: 5388145.

Selected Highlights



- Net sales grew 18.1 percent to a fourth-quarter record $121.6
million; net income totaled $3.2 million, or $0.05 per share
- Fourth quarter newer category gross sales grew 28.9 percent;
sunglass gross sales increased 9.6 percent
- Full year 2003 net sales exceeded $500 million for the first
time, growing 6.5 percent, to a record $521.5 million
- Full year 2003 combined newer category gross sales increased
23.4 percent to $165.1 million
- Full year 2003 U.S. net sales through Oakley-owned retail
locations grew 63.1 percent to $53.2 million, representing
20.7 percent of U.S. net sales and 10.2 percent of total net sales



Oakley, Inc. (OO) today announced results of its fourth quarter and full year ended December 31, 2003.

Fourth quarter net sales increased 18.1 percent to $121.6 million, compared with $102.9 million in the fourth quarter of 2002. Net income for the fourth quarter totaled $3.2 million, or $0.05 per diluted share, compared with $0.5 million, or $0.01 per diluted share, in last year`s fourth quarter, which included a European restructuring charge of $1.8 million after-tax, or $0.02 per diluted share.

Full year 2003 net sales surpassed $500 million for the first time in the company`s history, reaching a record $521.5 million, up 6.5 percent from $489.6 million in 2002. Net income totaled $38.2 million, or $0.56 per diluted share, compared to $40.6 million, or $0.59 per diluted share, in 2002, including the restructuring charge.

"We achieved significant milestones in 2003 that reinforce our commitment to Oakley`s category and distribution diversification strategy," commented Jim Jannard, Chairman and Chief Executive Officer. "Each of the weapons in our Oakley brand arsenal is focused on a key growth opportunity for 2004."

Oakley`s Chief Operating Officer Link Newcomb commented, "In the fourth quarter, successful holiday retail programs spurred our sunglass sales to their first year-over-year growth in several quarters. This provided an encouraging end to a year in which sunglass unit volumes declined over 10 percent and our new introductions never achieved the momentum we expected. Despite those challenges, by utilizing strong cost discipline we achieved full year earnings in line with our $0.55-$0.60 per share guidance provided in January 2003."

"Newer categories provided solid sales growth as our apparel and prescription eyewear lines finished their strongest year ever on an upswing. Our footwear business continues to be a tale of two seasons characterized by strong sales of our spring sandal and golf lines contrasted with fall lines that have not yet achieved traction, especially in domestic markets. However, our S.I. Assault Boot and Shoe provided an encouraging sign in the second half of 2003 which we hope to extend into 2004."

"Oakley`s retail expansion efforts continued on plan during the year. We now operate more than 100 U.S. retail locations, including 27 Oakley stores and 76 Iacon sunglass specialty stores, which accounted for nearly 13 percent of our fourth quarter sales and are expected to continue to increase their contribution to net sales."

Newcomb concluded, "We enter 2004 with a great line-up of new products and guarded optimism that in a more responsive retail environment, we will prevail."

Fourth Quarter Financial Analysis

U.S. net sales, excluding the company`s retail store operations, increased 6.7 percent in the fourth quarter, to $38.6 million, compared with $36.1 million last year. Sales to the company`s diverse specialty account base and other domestic sales excluding Sunglass Hut increased 6.1 percent, to $32.0 million. U.S. net sales to Sunglass Hut, the company`s largest customer, increased 9.8 percent, to $6.5 million, as an Oakley holiday front-door presentation, combined with a strong exclusive product offering, generated favorable consumer response.

Oakley`s fourth quarter international net sales increased 17.5 percent (including a 15.5 percent benefit from the weakening U.S. dollar) to $67.3 million, compared with $57.3 million last year. Europe, Latin America and South Africa each achieved double-digit sales growth. Positive growth was seen in all regions except Southeast Asia, where transition to new distribution adversely impacted sales.

Sales through Oakley`s U.S. retail store operations reached $15.7 million during the fourth quarter, compared to $9.5 million in the fourth quarter of 2002, an increase of 65.8 percent. During the fourth quarter, the company opened in the U.S. three new Oakley retail stores and seven new Iacon stores. At December 31, 2003, the company operated a total of 103 U.S. retail stores, compared with 78 at December 31, 2002. In addition, in December the company opened its first licensed O Store(r), located in Santiago Chile, making it the sixth international Oakley retail location.

Fourth quarter gross sales totaled $129.6 million. Sunglass gross sales increased 9.6 percent in the fourth quarter, to $63.5 million, marking the first year over year increase in five quarters. The growth was driven largely by a 7.5 percent increase in the average sunglass selling price combined with a 1.9 percent increase in unit shipments compared to the fourth quarter of 2002. Global net sales to the retail group of Luxottica, which includes Sunglass Hut and OPSM locations worldwide, increased 15.5 percent to $9.1 million during the quarter.

Combined fourth quarter gross sales of the company`s newer categories -- apparel, prescription eyewear, footwear and watches -- grew 28.9 percent, to $38.7 million, and accounted for 29.9 percent of total fourth quarter gross sales. Apparel and prescription eyewear were the strongest contributors during the quarter.

Fourth quarter gross margins improved to 53.3 percent compared with 53.0 percent in last year`s comparable period. This increase reflects improving margins in the newer categories and the positive effect of a weaker U.S. dollar on the company`s international operations. Together, these more than offset the negative effects of a slightly lower mix of sunglass sales and higher inventory adjustments relative to the comparable period. Operating expenses improved to 49.1 percent of net sales in the quarter, down from 51.9 percent the prior year, which included $2.8 million in restructuring charges, as selling and design costs increased at a rate slower than net sales.

The company`s order backlog as of December 31, 2003 was $51.9 million, up 21.5 percent compared with $42.7 million at the same time last year. Included in this backlog are orders for the company`s footwear and apparel lines, which totaled $43.8 million at December 31, 2003, up 22.0 percent compared with $35.9 million at the same time last year.

The company generated more than $70 million of cash from operations during 2003, resulting in a cash balance of $49.2 million at December 31, 2003 compared with $22.2 million one year ago. A portion of the operating cash was used to fund $30.7 million in capital expenditures during the year and to pay the company`s first-ever annual dividend totaling $9.5 million, or $0.14 per share, in October. The company`s consolidated inventory totaled $98.7 million at December 31, 2003, compared with $104.5 million at September 30, 2003 and $87.0 million at December 31, 2002. This inventory reflects the expanded company-owned retail operations and increased apparel and footwear inventory to support the new spring releases. Accounts receivable declined to $78.0 million at December 31, 2003, compared with $96.4 million at September 30, 2003 and $68.1 million at December 31, 2002. Accounts receivable days sales outstanding (DSO) improved to 59 at December 31, 2003, compared with 61 at December 31, 2002.

Full Year 2003 Financial Summary

Total 2003 net sales increased 6.5 percent to a record $521.5 million, driven by a 12.3 percent increase in international net sales to $264.5 million. Domestic net sales increased 1.2 percent to $257.1 million, including a 63.1 percent increase in Oakley`s retail store sales to $53.2 million. International and U.S. net sales in 2002 were $235.5 million and $254.0 million, respectively.

Gross sales totaled $560.6 million for 2003. Sunglass gross sales decreased 6.0 percent to $310.4 million for the year, compared with $330.2 million in 2002, due in part to a weaker domestic economy and wet weather patterns in key markets during the peak sunglass selling season. The average sunglass selling price increased 5.4 percent, due in large part to favorable foreign currency exchange rates and a higher contribution from Oakley retail store operations, but was more than offset by a 10.8 percent decline in unit shipments. Global net sales to Luxottica decreased 21.4 percent, to $46.9 million, compared with $59.7 million in 2002.

Combined full year gross sales of the company`s apparel, prescription eyewear, footwear and watches grew 23.4 percent to $165.1 million and accounted for 29.4 percent of full year gross sales, compared with 25.3 percent of full year 2002 gross sales.

Gross sales of apparel and apparel accessories increased 34.2 percent for the full year, from $56.6 million in 2002 to $76.0 million in 2003, with the largest components being fleece, lifestyle and outerwear products, together with substantial sales of the company`s accessories line.

Prescription eyewear gross sales increased 24.6 percent for the full year to $42.7 million, compared with $34.3 million in 2002. Approximately 78 percent of the company`s prescription eyewear sales were generated by the prescription eyewear frame line, which now consists of 23 styles. The company`s prescription lenses accounted for the remaining 22 percent of prescription eyewear sales. The lens line includes single vision and progressive designs in a wide variety of options, including polarized, Iridium(r) and 19 lens colors.

Footwear gross sales grew 17.0 percent for the full year, to $36.5 million, compared with $31.2 million in 2002. The company`s spring assortment of sandals and golf shoes continued to build on the momentum of the prior year`s success. While second half footwear sales increased modestly over 2002`s disappointing sales, they did not achieve the company`s original expectations. Consumer versions of Oakley`s military boot and shoe styles have generated sales of $2.5 million since their April 2003 introduction and the company plans to build on that success in future seasons with the launch of additional industrial/military styles.

Watch gross sales decreased 14.7 percent for the full year to $9.9 million, compared with $11.6 million in 2002 as the company realigned its product development and sales efforts to focus on premium analog watch designs and distribution. The company achieved strong sales of the new GMT watch and continued strength of the Detonator(tm), Crush(tm) 2.0 and Crush(tm) 2.5 analog product lines.

Goggle gross sales grew 30.2 percent for the full year, to $36.2 million up from $27.8 million in 2002, driven by continued momentum of the Wisdom(r) goggle line and increased military sales.

Gross margins were 56.5 percent in 2003, compared with 56.7 percent in the prior year. Lower sunglass gross margins were caused by unfavorable manufacturing volume variances. Non-eyewear categories, which carry lower gross margins, represented a greater proportion of sales compared to the prior year. These factors were partially offset by the weak U.S. dollar and improved apparel, footwear and watch gross margins. Operating expenses for 2003 totaled 45.0 percent of net sales, compared with 43.6 percent in 2002 as selling and G&A expenses grew at a faster pace than net sales.

The European restructuring announced in the fourth quarter of 2002, which resulted in a $1.8 million after-tax charge recorded in that quarter, was completed during the fourth quarter of 2003 with no revisions to the charge recorded.

2004 Guidance

The economies and retail environments in many of Oakley`s key global markets have generally improved from year-ago levels, but continue to provide a challenging backdrop against which to forecast. The company`s sunglass sales rely heavily on "at-once" orders from retailers to replenish inventory sold to consumers. As a result, sudden, unexpected changes in the relative strength of the retail environment complicate management`s attempts to accurately assess future order and sales trends. In addition, a large proportion of the company`s new sunglass products are introduced during the first half of each year, making it difficult to forecast actual consumer acceptance of these new products in the absence of comparable sales history. Because Oakley is an integrated manufacturer of its sunglass products, a small variance in sunglass sales volume has a relatively large impact on gross margins and net income due to the fixed-cost nature of the company`s manufacturing operations.

The company`s guidance for 2004 calls for full-year net sales growth of approximately 10 percent. This guidance assumes a low-single digit increase in sunglass sales, combined with a 15 to 20 percent increase in the company`s newer category net sales. It also reflects management`s current plans to continue the expansion of its own retail locations at a pace similar to that of 2003. The company expects earnings per share to increase approximately 15 percent in 2004, at the high end of the 10-15 percent range provided four months ago. The improved earnings outlook is based on greater benefit from the weak U.S. dollar, management`s continued focus on improving margins and controlling operating expense growth, and increased management confidence resulting from sales trends observed during the fourth quarter of 2003. In addition, based on various international and state tax planning initiatives, the company expects its tax rate for 2004 to be 34.0 percent, down slightly from the 35.0 percent rate in 2003.

Stock Repurchase Program and Annual Dividend

On September 10, 2002, the company`s board of directors authorized a $20 million stock repurchase program to occur from time to time as market conditions warrant. Since the time of this authorization, the company has repurchased 829,600 shares for $8.6 million at an average share price of approximately $10.37. No repurchases were made during the fourth quarter. The company intends to remain active with the share repurchase program should the right market conditions exist. On August 12, 2003, Oakley`s Board of Directors initiated an annual dividend policy and declared the company`s initial regular annual cash dividend of $0.14 per share, which was paid October 31, 2003 to shareholders of record at the close of business on October 15, 2003. Any future dividends are at the discretion of Oakley`s Board of Directors.

Non-GAAP Financial Measures

This release makes reference to gross sales and components thereof, each of which may be a non-GAAP financial measure. The Company believes that use of this financial measure allows management and investors to evaluate and compare the Company`s operating results in a more meaningful and consistent manner. A reconciliation of these measures is included in the accompanying financial schedules.

About Oakley, Inc.

Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 100 countries. Trailing-12-month revenues through December 31, 2003 totaled $521.5 million and generated net income of $38.2 million. Oakley, Inc. press releases, SEC filings and the company`s Annual Report are available at no charge through the company`s Web site at www.oakley.com.

[pokibeloki]

Oakley Reports Record Seizures of Counterfeit Product in 2003
2/17/2004 8:03:27 AM


FOOTHILL RANCH, Calif., Feb 17, 2004 (PRIMEZONE via COMTEX) -- In its ongoing campaign to identify and aggressively pursue violators of its protected designs and trademarks, Oakley, Inc. (OO) today highlighted the results of its 2003 anti-counterfeiting efforts.

Working closely with a wide variety of local, national and international law enforcement agencies, Oakley`s legal team oversaw the confiscation of 2,739,754 fake Oakley products, primarily sunglasses, worldwide in 2003, with an estimated street value totaling more than $27 million. This represents a 156 percent increase over the 1,071,755 products confiscated the previous year. For the year there were 447 total worldwide arrests of individuals participating in the sale of such fakes, 111 of whom were outside the U.S. This was due in large part to the company`s stronger efforts to educate and train law enforcement agencies worldwide resulting in more arrests against counterfeiters in important international markets.

"We take our brand and image very seriously and will look to the ends of the earth to stop the unauthorized use of our name, designs and trademarks," Chief Executive Officer Jim Jannard warned. "Thanks to the effort and cooperation of numerous law enforcement agencies around the world, we have raised the profile of our anti-counterfeit programs. Our products deliver unmatched protection against the harmful UV spectrum and against the risk of traumatic eye injuries caused by projectiles and a wide range of other impact forces. We believe it`s a matter of principle and a matter of integrity to protect our loyal customers from dangerous imposters."

Vance Lommen, Oakley`s Director of Legal and Security added, "This year was a record year for product confiscations and illegal Internet auction site terminations and is a direct result of the efforts of our team and their close work with law enforcement and global governments. In 2003, we continued our focus on international arrests because most of the illegal manufacturing takes place overseas and these arrests will have the biggest impact on our efforts to curtail the flow of illegal products worldwide."

Oakley`s enforcement efforts also succeeded in limiting the illegal sale of products over the Internet. More than 20,000 auctions, including auctions on eBay.com and yahoo.com, were shut down, deleted, or otherwise cleansed of counterfeit Oakley products. Violations included auctions of counterfeit merchandise, auctions showing Oakley`s copyrighted images and auctions violating policies involving key word spamming, a practice involving the misuse of the name "Oakley" to draw attention to an auction. Total restitution collected in 2003 was more than $220,000 and will be used to further Oakley`s anti-counterfeiting operations in this ongoing battle to protect the Oakley brand.

[pokibeloki]

Die Quartalszahlen waren sehr gut,
die Aktie steigt - was will man mehr?

Vielleicht ein paar mehr Interessierte an diesem Wert...
Naja, solange ICH im Plus bin, ist ja alles okay.

[pokibeloki]

Oakley to Present at Merrill Lynch Retailing Leaders Conference
3/18/2004 8:02:34 AM

FOOTHILL RANCH, Calif., Mar 18, 2004 (PRIMEZONE via COMTEX) -- Oakley, Inc. (OO) said it will present at the Merrill Lynch Retailing Leaders and Household Products & Cosmetics Conference on Wednesday, March 24, 2004 at 12:00 pm Eastern Time. Chief Operating Officer Link Newcomb and Chief Financial Officer Tom George will highlight Oakley`s successful product diversification strategy and ongoing new product introductions that are driving the company`s growth.

There will be a live audio webcast of the presentation and accompanying slides will be available on Oakley`s investor website at http://investor.oakley.com. For those unable to listen to the live broadcast, an audio replay will be available on Oakley`s investor web site within 24 hours of the presentation and will be archived along with the slides from March 24 through April 7, 2004.

[pokibeloki]

Oakley Reiterates 2004 Sales and Earnings Guidance
3/24/2004 7:00:17 AM

FOOTHILL RANCH, Calif., Mar 24, 2004 (PRIMEZONE via COMTEX) -- Oakley, Inc. (OO) today, in connection with its presentation at the Merrill Lynch Retailing Leaders and Household Products & Cosmetics Conference, reiterated its 2004 sales and earnings guidance provided earlier this year. The company expects full year sales growth of approximately 10 percent, to approximately $574.0 million, with earnings expected to grow approximately 15 percent to $0.64 per diluted share including, a one cent gain from a slightly lower, 34 percent, tax rate. In 2003, the company reported then-record net sales of $521.5 million and earnings of $0.56 per diluted share.

"We feel comfortable reiterating our full-year sales and earnings guidance based on several factors, including positive first quarter sales trends, continued momentum from our retail operations and an overall stronger retail environment for our products," stated Oakley Chief Operating Officer Link Newcomb. "In addition, we remain enthusiastic about our 2004 sunglass introductions which are beginning to ship to retailers now," Newcomb concluded.

[pokibeloki]

Photo Release -- Oakley to Extend and Expand Partnership Agreement with Ducati Motor Holding S.p.A.

FOOTHILL RANCH, Calif., May 07, 2004 (PRIMEZONE via COMTEX) -- Oakley, Inc. (OO) today announced that it has extended for an additional three years its existing licensing agreement with Ducati Motor Holding S.p.A. and has expanded the scope of the agreement to include five exclusive models of Oakley eyewear.

New for 2004, Ducati and Oakley will introduce custom versions of Oakley`s Monster Dog(tm) and Zero(r) sunglasses and will continue to offer last year`s successful introductions of custom Juliet(r), Half-Jacket(r) and Valve(r) styles. In addition to sunglasses, Ducati and Oakley will also offer a Wisdom(r) snow goggle for the 2004 fall season, an introduction inspired by Ducati`s passion for speed and aerodynamics that carries to the mountains.
All products covered by the agreement feature a color scheme and graphic treatments consistent with Ducati products and bear laser engraved lenses with Ducati trademarks, among other unique features. The new Zero(tm) will feature an exclusive Ducati lens shape. The products will be distributed through Oakley`s sunglass distribution points worldwide, including over 100 Oakley-owned retail locations, and will also be sold through exclusive "Ducati Stores" and dealerships in Ducati`s distribution network.
"Given the tremendous success of last year`s product offerings, we are excited to renew this relationship for three additional years with a company that shares our passion for design and performance products. Ducati`s unbelievable performance record on the race track validates their position as a world leader in motorcycle design and manufacturing," commented Oakley Executive Vice President Tommy Rios.
Ducati has won more World Superbike Championships than any other manufacturer and has more single race victories than all other competitors combined. The custom sunglasses created under the agreement are directly inspired by Ducati racing tradition, combining sleek design with technical performance.
"When it comes to high performance eyewear we think Oakley is the most exciting and dynamic brand in the world," commented Federico Minoli, Chairman and CEO of Ducati Motor Holding.
"It is particularly exciting for us considering the fact that our top racers in the past have always chosen Oakley eyewear. With the evolution of this relationship we are now able to offer additional Ducati inspired performance eyewear pieces to our enhanced dealer distribution network," said David Gross, Creative Director of Ducati Motor.
Specific terms of the deal were not released.

[pokibeloki]

7:00am 06/08/04 Oakley started at `outperform` at JBHanauer - CBS MarketWatch.com

[pokibeloki]

Oakley warns on slow sales, costs

CHICAGO (CBS.MW) -- Oakley (OO: news, chart, profile) said Monday after the bell that an unexpected slowdown in second-quarter sales could bring full-year profits in at the bottom end of expectations.

Higher production costs will also hurt the eyewear and footwear company, which said it now expects to earn between 60 cents and 65 cents per share in 2004 on sales of $575 million to $585 million. That is adjusted from a previous target of 65 cents a share on sales of $585 million.

The average estimate of analysts polled by Thomson First Call was for Oakley to earn 67 cents per share on the year.

Shares of Foothill Ranch, Calif.-based Oakley closed with a loss of almost 3 percent at $12.54

"We believe that second-quarter sales weakness is the result of several dynamics," said Chief Operating Officer Link Newcomb in the earnings warning. He cited production shortfalls on two popular sunglass models, launch delays and "soft consumer reception" for others and much larger declines in international sales than anticipated.

"Although sales of prescription eyewear increased slightly over the prior year, these sales also fell significantly below expectations," Newcomb added. "In addition, we experienced slower than expected U.S. sales of spring footwear and apparel due to lower than expected reorders and some order cancellations."

[pokibeloki]

Oakley falls on profit warning, skepticism over `Thump` (OO) By Mark Cotton
NEW YORK (CBS.MW) -- Shares of Oakley (OO) tumbled 14 percent to $10.81 Tuesday after analysts downgraded the eyewear group following its profit warning overnight and uncertainty over likely demand for its new `Thump` sunglass-MP3 player product. After the bell Monday, the company warned that an unexpected slowdown in second-quarter sales could bring 2004 profits in at the bottom end of its expectations. Wachovia Securities analyst Joseph Tecklits cut his rating on Oakley to "underperform" from "market perform." He also reduced his 2004 earnings estimate to 52 cents from 65 cents and his 2005 estimates to 66 cents from 76 cents. "We are cautious on the launch of the new Thump product in the holiday of 2004 period, and believe this product could fail in the marketplace," said Tecklits. Over at Wedbush Morgan, analyst Michael Pachter downgraded the company to "hold" from "buy," citing valuation, weakness in its core sunglass business and skepticism over Thump. Pachter cut his 2004 estimates by 8 cents to 60 cents per share and his 2005 estimates by 12 cents to 67 cents a share. The company`s price target was also cut to $10 from $18.

[pokibeloki]

Oakley Revises its Annual Guidance as a Result of its Expected Second Quarter Sales and Earnings
7/12/2004 4:02:16 PM

Conference Call, Jul 12, 2004 (PRIMEZONE via COMTEX) -- 5:30 p.m. EDT, Monday, July 12, 2004 - A simultaneous web cast for interested investors can be heard at Oakley`s corporate web site: http://investor.oakley.com and will remain available through July 12, 2005. A telephonic replay of the call will be available from 8:00 p.m. EDT, Monday, July 12, through midnight July 19, 2004, and can be accessed from the United States and Canada at 800-642-1687, and from international locations at 706-645-9291; pass code: 8576286.

FOOTHILL RANCH, Calif., July 12, 2004 (PRIMEZONE) -- Oakley, Inc. (OO) today announced that the company expects to report on July 21, 2004, after the close of the market, that its second quarter net sales will be approximately $152.0 million, an increase of 5.7 percent over its second quarter net sales in 2003. As a result of these sales, the company has revised its previously announced annual earnings guidance.

Chief Operating Officer Link Newcomb commented, "While we are disappointed with the outcome of the quarter, we continue to be focused on opportunities to restore growth to our core sunglass business. We believe that second quarter sales weakness is the result of several dynamics. First, during most of the quarter, we continued to experience production shortfalls on our two most popular new sunglass releases, the Dartboard(tm) and the Why 8(tm), resulting, we believe, in a loss of potential turns at retail. Other new sunglass styles didn`t achieve the level of sales we had originally anticipated as a result of launch delays and soft consumer reception. In many of our international markets, we also experienced a much larger decline in sales of our existing sunglass styles than we had expected, and although sales of prescription eyewear increased slightly over the prior year, these sales also fell significantly below expectations. In addition, we experienced slower-than-expected U.S. sales of spring footwear and apparel due to lower-than-expected reorders and some order cancellations."

Newcomb continued, "While sales through Oakley-owned retail stores experienced positive comparable store sales for the quarter, results in June weakened from earlier in the quarter. Sales through the company`s website and other direct sales were also soft during the quarter."

Newcomb concluded, "Due to the sales volumes discussed above, as well as higher production start-up costs on new sunglass styles, the second quarter gross margin is expected to be approximately 200 basis points below last year`s level, contributing to the company`s lower quarterly earnings."

The company previously announced on April 21, 2004 that it anticipated its full year earnings to be $0.65 per share on 12 percent net sales growth to approximately $585.0 million. Although second quarter earnings will be lower than what the company had expected as part of its annual guidance, the company expects a significant new sales and earnings contribution in the fourth quarter from the anticipated holiday launch of Thump(tm), Oakley`s new integrated MP3 player sunglass announced earlier today. This contribution reflects the agreement by Circuit City Stores, Inc. to order a large number of units as part of its exclusive distribution arrangement with Oakley for the 2004 holiday season, also announced earlier today. As a result, the company today revises its full-year 2004 net sales guidance to a range of $575.0 to $585.0 million and its earnings guidance to a range of $0.60 to $0.65 per share.

Investors are reminded that uncertainties surrounding the sustainability of the current economic recovery and their impact on the retail environment in Oakley`s key global markets continue to provide a difficult backdrop against which to forecast financial results. Because the company`s sunglass sales rely heavily on "at-once" orders from retailers to replenish inventory sold to consumers, an inconsistent retail environment complicates management`s attempts to predict future sales trends.

[biketraum]

Uuups, geht ja recht zügig bergab...

Haben sich wohl dem aktuellen Trend angeschlossen...

Trotzdem steht Olympia bevor und die Tour läuft auch....


Mal abwarten....