Digital Impact, Inc. (DIGI) - 500 Beiträge pro Seite

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Profile:Digital Impact, Inc. is a provider of integrated digital marketing solutions for enterprises. Its solutions enable corporations to create and deliver integrated digital marketing programs and provide customer insight and program execution through a combination of hosted applications, technology infrastructure and services. The Company is organized into two segments: customer marketing and professional services. Digital Impact`s clients consist of a group of companies operating in industries primarily throughout the United States, ranging from Fortune 500 to smaller corporations.

http://www.digitalimpact.com/

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Digital Impact Launches Comprehensive Solution to Protect E-Commerce Vendors Against Phishing and Email Fraud
Wednesday November 3, 11:00 am ET
Multi-Pronged Approach Bridges the Gap Between ISPs and Enterprise Clients


SAN MATEO, Calif.--(BUSINESS WIRE)--Nov. 3, 2004-- Digital Impact, Inc. (NasdaqIGI - News), a leading provider of integrated digital marketing solutions for Global 2000 enterprises, today announced the introduction of a suite of anti-phishing tools that will help clients protect their customers from the rising phishing epidemic. "Phishing" is the attempt to trick individuals into divulging their personal financial or account information through the use of fraudulent email and websites. This form of internet fraud causes billions of dollars in economic damage each year.
Digital Impact`s anti-phishing solutions provide clients with three tools to reduce online identity theft through improved detection, alert and response. These three tools may be used independently or together to reduce the impact of phishing emails:

Fraud Detection-Alert-Response System -- The fraud detection-alert-response system is designed to detect a phishing attack in the early stages, often before it "goes live." The system then alerts internet service providers to disable the attack before it does significant harm.
Personal Authentication System -- The personal authentication system allows emailers to empower customers themselves to distinguish the company`s legitimate email from fraudulent email through secure, personalized sender authentication.
Email Verification Database -- The email verification database enables a company`s customer service department to tell concerned customers definitively whether or not it sent a specific email.
"Too many companies are stymied by the phishing problem, with no reliable way to detect and confirm fraudulent emails and few ways to take action when phishing is discovered," said William Park, chairman and CEO of Digital Impact. "We are pleased to be able to help our clients take a more proactive and comprehensive approach. Our anti-phishing solutions significantly increase the likelihood and accuracy of detection and also facilitate a meaningful response."

Digital Impact`s anti-phishing tools reflect the company`s larger ongoing efforts to create a cross-industry solution to fraudulent emails and spam. In August, Digital Impact organized and hosted an anti-phishing summit in New York that brought together several leading financial institutions and e-commerce companies with multiple internet service providers. The summit explored the underlying factors that allow phishing to flourish and identified ways in which brand owners and ISPs could work together to reduce the damage caused by email fraud. In September, representatives of Digital Impact and Earthlink, one of the nation`s leading internet service providers, met with the Federal Trade Commission (FTC) to share findings from the August summit and suggest ways in which the government could facilitate industry efforts to reduce phishing.

About Digital Impact

Digital Impact is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, The Gap, and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company`s proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The company creates and executes campaigns across multiple media channels, including: personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe Privacy Program and the NAI`s Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York and London. The Company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.



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Contact:
Schwartz Communications
Ayanna Anderson, 415-512-0770
Leslie Johnson, 415-512-0770



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Source: Digital Impact, Inc.