Intel Partners with BMW, Nissan, SAIC Motor, Volkswagen, Paramount Pictures, Ferrari North America to Showcase Power of Data at CES
Consumer Electronics Show (CES) – In the opening keynote for CES 2018, Intel CEO Brian Krzanich highlighted how data is transforming the world around us and driving the next great wave of technology innovation, from autonomous driving to artificial intelligence (AI) to virtual reality (VR) and other forms of immersive media.
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During a keynote address opening the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas, Brian Krzanich, Intel Corporation chief executive officer, spoke of the flood of data that continues to grow. "The cloud is filled with billions of bytes of data going from our devices to a data center and back again," he says. Intel will display how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. (Credit: Intel Corporation)
In a keynote packed with glimpses into future technologies, Krzanich treated the audience to a dazzling array of data-driven innovations. In autonomous driving, he unveiled Intel’s first autonomous vehicle in its 100-car test fleet; disclosed that BMW*, Nissan*, and Volkswagen* are moving their Mobileye-based mapping design wins to actual deployments; and announced new collaborations with SAIC Motor* and NavInfo* to extend crowdsourced map building to China. Focused on the future of AI, Krzanich announced a partnership with Ferrari* North America to use Intel’s AI technologies to apply data from the racetrack to enhance the experience for fans and drivers. In immersive media, he introduced the newly established Intel Studios and announced Paramount Pictures* will be the first major Hollywood studio to explore this technology in tandem with Intel to see where this will lead for the next generation of visual storytelling.
Press Kit: Intel at 2018 CES
“Data is going to introduce social and economic changes that we see perhaps once or twice in a century,” Krzanich said. “We not only find data everywhere today, but it will be the creative force behind the innovations of the future. Data is going to redefine how we experience life – in our work, in our homes, how we travel, and how we enjoy sports and entertainment.”
Krzanich’s keynote marked the start of CES for Intel and provided tangible examples for how the company and its partners are unlocking the power of data to transform businesses and our daily lives.
Building the Autonomous Future
In autonomous driving, Krzanich announced that 2 million vehicles from BMW, Nissan and Volkswagen will use Mobileye Road Experience Management (REM) technology to crowdsource data to build and rapidly update low-cost, scalable high-definition maps throughout this year.
For the China market, Krzanich disclosed two critical partnerships with leading automotive manufacturer SAIC Motor and digital mapping company NavInfo. In addition, SAIC will develop Level 3, 4 and 5 cars in China based on Mobileye technology. Levels are assigned based on capacity for autonomy – a Level 4 vehicle can drive itself almost exclusively without any human interaction, and a Level 5 vehicle can drive itself without human interaction on any road.
Krzanich also disclosed details for the company’s new automated driving platform, which combines automotive-grade Intel Atom® processors with Mobileye EyeQ5® chips to deliver a platform with industry-leading scalability and versatility for L3 (Level 3) to L5 (Level 5) autonomous driving.
Intel Senior Vice President and CEO/CTO of Mobileye Professor Amnon Shashua will share more details about the company’s autonomous driving strategy during an Intel press conference at CES on Tuesday, Jan. 9, at 10:00 a.m. (LVCC room #228).
Driving Insights with Intel AI and Exploring Technology of Tomorrow
Addressing artificial intelligence, Krzanich showcased how companies are using Intel’s technology to transform their businesses through AI. He announced Intel is partnering with Ferrari North America to bring the power of AI to the Ferrari Challenge North America Series that will take place on six courses in the U.S. this year. The Ferrari Challenge broadcast will use the processing power of Intel Xeon® Scalable processors and the neonTM framework for deep learning not only to transcode, identify objects and events, and stream the experience to viewers online, but also to mine the resulting data for further insights for drivers and fans.