Gartner Says Digital Business Requires Growth Mindset and Not Just Technology

When embarking on a digital business transformation, too often organizations ignore the need to change the mindset of their staff, according to Gartner, Inc. A technology shift not backed up by a corresponding cultural shift puts the success of a digital business initiative at risk.

"For any transformation to be successful, people need to buy into your vision," said Aashish Gupta, research analyst at Gartner. "The culture aspect and the technology demand equal attention from the application leader, because culture will form the backbone of all change initiatives for their digital business transformation. Staff trapped in a "fixed" mindset may slow down or, worse, derail the digital business transformation initiatives of the company."

While every organization has its own unique culture, it must understand the nuance of attracting and retaining talent with values and mindsets aligned to the mission and culture of the organization. "This requires a healthy and psychologically safe team environment within a growth mindset organizational culture," said Mr. Gupta.

"Psychologically safe" means making co-workers and team members feel that they will not be punished or humiliated when taking interpersonal risks, such as asking for help, admitting mistakes and vulnerabilities, or expressing concerns.

Applying a growth mindset culture has been a success in well-known online companies. An online clothes and shoe retailer instructs all of its new hires to experience its call center. The involvement, which includes training and time spent on answering customer calls, allows employees to gain a holistic view of the business and understand that customer service is the backbone of it.

Four-Step Plan to Instigate Mindset Change

"Cultural change requires significant investment," said Mr. Gupta. "Organizations need a way to measure the value that investment is delivering."

To help application leaders implement mindset change among their staff, Gartner has developed a four-step plan:

1. Vision
Create a compelling vision that can be shared as a story to inspire and motivate desire for the change. Everybody should understand what is meant by a growth and product mindset. "A growth mindset demands people to be comfortable with the speed of the digital era, and they must be willing to make quick and risky bets instead of slow and safe bets. A product mindset requires people to own what they create and take full responsibility in its success and failure," said Mr. Gupta.