UK's Food-to-go Brand Greggs Partners With Adestra for Expert Marketing Technology Solutions
LONDON, March 13, 2018 /PRNewswire/ --
Greggs has selected global martech provider Adestra for their email and marketing automation in order to foster loyalty amongst their customers and create engaging emails as part of a First-Person Marketing approach. An FTSE 250 Index company, Greggs is the largest bakery food-on-the-go chain in the UK and it specialises in freshly baked savouries, daily fresh sandwiches and Fairtrade coffee.
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Established in 1951, Greggs has successfully reinvented its product range over the years, most recently to appeal to the increasing health-conscious consumer market by introducing a Balanced Choice menu with items 400 calories or less. In order to communicate with their large database of customers and retain their loyalty, Greggs was looking to use email in a more agile, targeted and personalized way.
Since they joined Adestra, Greggs has worked with the Digital Design team to refresh the look and use of their email templates, adopting a modular design approach. This, coupled with Adestra's innovative and robust Email Editor has enabled them to be more agile in their communications and offer great customer experience regardless of device and worry-free of errors.
Greggs joins other Adestra clients from a range of sectors including Incisive Media, Fortnum & Mason, Conde Nast, Oxfam, Naked Wines and more.
Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands.
The company's industry-leading email platform provides a powerful infrastructure for one-to-one, contextual messaging and marketing automation, helping marketers communicate more effectively with their customers and subscribers. Robust reporting features allow marketers to efficiently evaluate and optimize their campaign results. The flexible structure and open integration architecture allow businesses to connect disparate technology platforms to create a seamless customer journey.
Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. Adestra was a winner of the 2014 and 2017 Customer Focus Award from the Customer Service Institute. It also won Bronze for Customer Service Department of the Year at the 2017 Stevie Awards for Customer Service, as well as being presented with the 2017 Supplier of the Year Award from one of its longest-standing clients, UBM.
Adestra continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, Condé Nast Digital Limited, and Tile, among others.
Established in 2004, Adestra has offices throughout the UK, USA, Canada and Australia. For more information, please visit adestra.com.
Claire Barnes, Content & PR Manager