New Business Models and Cloud Innovation will Bring Growth Opportunities in Asia-Pacific Video Collaboration Market, finds Frost & Sullivan

Vertically customized solutions will aid differentiation and new growth opportunities

SINGAPORE, April 19, 2018 /PRNewswire/ -- The advancement of reliable, high-quality, scalable, real-time, feature-rich, and affordable cloud services is driving adoption, convergence, and expansion of the cloud video collaboration market in the Asia-Pacific region.

While newer and agile cloud services are giving providers the flexibility to fuel the direction of next-generation video conferencing, innovation accompanied by a complete overhaul of business models is required for video conferencing device vendors to match pace with evolving market trends. Multi-purpose devices and interoperable cloud offerings are driving the consumption of video across both enterprises and SME. In 2017, cloud video conferencing services recorded strong growth of 43.1% in Asia Pacific region. Frost & Sullivan expects the total video collaboration market to grow at a CAGR of 11.3% from 2018–2022 with cloud video conferencing services, conference USB cameras, and virtual events key growth drivers.

"Cloud, mobility, and innovative use cases are set to drive new growth opportunities within the Asia-Pacific video collaboration market with cloud penetration rates to be around 30 percent by 2022," said Jessie Yu, Research Manager, ICT, Frost & Sullivan.

"Vertically customized solutions and video analytics will become strong areas for differentiation and new growth opportunities," she added.

Frost & Sullivan's recent analysis, Growth Opportunities Powered by Cloud in Asia-Pacific Video Collaboration Market, Forecast to 2022, takes an end-to-end view of enterprise video collaboration ecosystems across varied platforms and services. It reveals growth opportunities, innovations, technology trends, business models, revenue forecasts and industry challenges, and profiles a range of leading premises-based video conferencing device vendors and video conferencing service providers, together with their integrated total solutions.

Click here for complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan's thought leaders.

To gain a competitive advantage in an evolving market, Yu recommends cloud vendors focus on product innovation to support compatibility with Skype for Business or Cisco Spark and offer a comprehensive yet flexible approach to cloud services.