Aprimo Distributed Marketing Recognized as a "Leader" by Independent Research Firm

Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

 

CHICAGO, April 25, 2018 (GLOBE NEWSWIRE) -- Aprimo, a global leader in marketing operations, digital asset management, and local marketing technology, today announced it was among the platform vendors to "lead the pack" in through-channel marketing automation by Forrester Research Inc., a leading global research and advisory firm, in The Forrester Wave(TM): Through-Channel Marketing Automation, Q2 2018.

"Aprimo Distributed Marketing gets high ratings for its channel and community management, control and its flexibility across different types of partners," according to the report. "Aprimo is a good fit for customers that have large, diverse, and complex channels."

Since 2006, Aprimo has been an innovator in the through-channel marketing automation industry with its Distributed Marketing platform, bringing control, transparency and enterprise-class capabilities to local marketers of distributed organizations and their respective channel programs. The platform maximizes ROI on distributed marketing efforts, allows enterprises to gain full visibility into local marketing campaigns, and increases channel partner engagement and productivity to deliver a consistent brand experience across all touch points.

"We believe Forrester's recognition is a validation of our pioneering role in the through-channel and local marketing industry," said Michael Lummus, Senior Director, Product Marketing & Strategy at Aprimo. "In order to succeed in an increasingly competitive and disruptive marketplace, today's enterprises need to market locally, and do so successfully at scale. Forrester survey data finds that '73% of global marketing decision makers consider managing their channel partners to be a challenge.' Aprimo is proven to uniquely help marketers achieve success with their channel partners while maintaining control and visibility at all levels of their marketing tech stack."

The report identified 15 vendors and researched, analyzed and scored their products according to 25 criteria garnered from interactions with B2B marketing professionals. The report also detailed its findings on how well each vendor's product met those criteria, and where they stood in relation to each other. Within the report, Forrester noted regarding the future of the partner landscape: "More B2B marketing professionals see distributed and local marketing as key to influencing new buyers. They are placing trust in through-channel marketing automation providers to act as strategic partners, allowing them to broaden their reach and influence customers in new ways."