Automobili Pininfarina Appoints Board of Directors to Launch Luxury Car Portfolio
MUNICH, July 9, 2018 /PRNewswire/ --
Automobili Pininfarina is the world's newest car brand, with a plan to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments. The Munich-based company now announces the appointment of a new and experienced senior management team as it prepares to present its business and product plans to prospective retailer partners, clients and media in New York this week.
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Michael Perschke, Automobili Pininfarina CEO said: "Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world. Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market."
Automobili Pininfarina will offer a range of extremely luxurious and high-performance EV cars designed and built in a close partnership with Pininfarina SpA, the legendary Italian automotive styling house. The first of those is codenamed PF0 and will be an ultra-low volume, ultra-luxurious fully-electric hypercar.
With ongoing technical collaboration with the multi-race winning Mahindra Racing Formula E team, Michael Perschke and the ambitious new Automobili Pininfarina management team will deliver a range of vehicles offering design purity, emotional appeal and innovative EV technology to customers worldwide. In less than two years, Perschke and his team will present the first customer with a car of unmatched performance and unprecedented heritage.
"We have attracted some of the best automotive industry talent from all corners of the globe. Now this team is completely focussed on delivering ground-breaking, highly desirable vehicles through a business strategy which will see Automobili Pininfarina become the most sustainable luxury automotive business in the world," said Perschke.
This exciting and unique opportunity to create a new brand with unparalleled heritage has tempted some significant talent to move to Munich with experience from brands such as Audi, Bentley, Bugatti, Ferrari, Jaguar Land Rover, Maserati, McLaren Automotive and Volvo.
Automobili Pininfarina Board of Directors
Michael Perschke - Chief Executive Officer
An experienced senior executive with over 20 years of automotive management roles for premium car brands in Europe and India with a recent focus on innovation, connected car and EV solutions. With close ties to the Mahindra Group, Automobili Pininfarina's parent company and Pininfarina SpA's majority shareholder, he is ideally suited to bring together the strengths these partners provide in technology, design, development and manufacturing.
Following a thorough recruitment programme that started in 2017 prioritising significant global experience in luxury, super-luxury, performance and connected-car sectors, Michael has been joined by experienced automotive executives including:
Per Svantesson - Chief Operating Officer
Per Svantesson is a seasoned international business leader who has held top level management and board positions in a number of large, global, industrial corporations including Volvo, Valeo and ESAB. He combines this experience with many years as a serial entrepreneur and venture capitalist. Having worked with creating efficiency and profitability in global industrial organisations Per has in-depth expertise in the management of international M&A activities as well as the methods of lean manufacturing. Per is also a truly customer-driven sales executive with a sharp set of tools in business-to-business marketing and sales.
Dan Connell - Chief Brand Officer
Dan joins Automobili Pininfarina from Jaguar Land Rover, where he was responsible most recently for leading delivery of the global Marketing Communications and PR strategy behind the successful new Special Vehicle Operations (SVO) and Classic business divisions. Previously Dan has occupied Public Relations roles at Volkswagen, MINI and McLaren Automotive. Dan now leads a new team at Automobili Pininfarina responsible for global brand strategy, marketing communications PR and experiential programmes.
Luca Borgogno - Design Director
With over 14 years' experience as one of Pininfarina's leading designers, Luca introduced early PF0 dreams to potential clients and retail partners in Rome. Now in New York, ahead of the city's Formula E street race, he will present PF0 design images to potential owners, retail partners and media. These will be in private sessions during the Formula E race weekend programme from July 12-15, ahead of hosting private VIP viewings of PF0 during Monterey Car Week in August.