Cannabis Industry Surging as Hemp-Based CBD Products Generating Millions in Revenues

PALM BEACH, Florida, July 31, 2018 /PRNewswire/ --

MarketNewsUpdates.com News Commentary 

The cannabis market continues its run as a high-growth industry space as a report by ArcView Market Research projects that seven states will see north of $1 billion in cannabis revenues within the next four years. The overall cannabis industry is already a multi-billion dollar sector, but the growth at the ground and state level is becoming more apparent as the market matures and new opportunities develop. One of the more prominent opportunities is that of hemp-based CBD products, as active cannabis companies continue to diversify product offerings and target new markets. As demand rises, leaders in this space are anticipating potential growing pains but expanding operations to enhance production and meet demand without issue. Active companies in the markets this week include C21 Investments Inc. (CSE:CXXI), Aphria Inc. (TSX:APH) (OTC:APHQF), Newstrike Resources Ltd. (TSX-V:HIP) (OTC:NWKRF), Aurora Cannabis Inc. (TSX:ACB) (OTC:ACBFF), ABcann Global Corporation (TSX-V:ABCN) (OTC:ABCCF).

C21 Investments Inc. (CSE:CXXI) BREAKING NEWS : C21 Investments continues to build a strong management team with the appointment of Randy Torcom as Vice President of Marketing. C21 Investments is highly focused on building and acquiring market leading marijuana brands. C21's vertical integration is important for maintaining high margins, however, brand building is the future of the industry. The addition of Torcom to the C21 team, with his marketing and branding experience, is instrumental to the execution of the Company's brand building mission. 

"Brand integrity and authenticity are critical for success in the cannabis industry," said Torcom. "C21 Investments is committed to a strong national and international brand strategy that delivers a compelling proposition of high-quality products, with life-style and value delivery that consumers can have a deep and meaningful connection with that will stand the test of time."

Torcom has more than 18 years' experience crafting innovative strategies to introduce new product lines while enhancing brand identity and consumer perception. Randy's most recent experience includes his role as Vice-President of Brand Marketing at Burton Snowboards, where he owned the brand voice and drove competitive market positioning across multiple channels. Additionally, Torcom oversaw the visual retail strategy, ensuring a premium aesthetic and elevated customer experience globally across all brick and mortar locations. Torcom will be responsible for C21 Investments products worldwide and will be based in the Company's Oregon operations. His appointment is effective immediately.