MYBESTBRANDS Launches Universal Checkout in Collaboration With Payment Provider Klarna

MUNICH, Sept. 25, 2018 /PRNewswire/ --

• Quick and easy one-click payments
• Secure transactions with innovative bot technology
• Best in class customer experience with the flexibility of payment by instalment or invoice with Klarna

Klarna, one of Europe's leading payment providers, and MYBESTBRANDS, Germany's largest online shopping mall for premium and luxury fashion, have joined forces to launch the Universal Checkout (UCO), the first cooperation of its kind in Germany. Innovative bot technology developed by MYBESTBRANDS combined with the Klarna Checkout will create a superior shopping experience for customers, driving increased order values, conversion and ultimately building loyalty for MYBESTBRANDS' merchants.

Customers will now be able to add items from different merchants to a single cart on MYBESTBRANDS and then pay with a click via Klarna. The UCO is based on Klarna Checkout and provides the same flexible benefits, offering customers to pay in instalments or by invoice, and thereby enabling them to buy items, try goods on at home and only pay for what they want to keep. Through Klarna Checkout, the most popular payment methods for a superior shopping experience on any type of device will be available.

Founded in 2008, online marketplace MYBESTBRANDS uses a single platform to present selected brand and designer products from different merchants. Previously, customers were redirected to the merchants to complete the purchase, now they are able to purchase the products directly via MYBESTBRANDS. Staying true to its claim, "Smoooth Payments", Klarna offers a checkout that simplifies the payment process for customers.

MYBESTBRANDS began testing the UCO on its website in November 2017. Now with further optimisation and more than 3,000 orders successfully processed, the checkout has officially launched on the website and in app. Since it's introduction, merchants such as Emporio Armani, Giuseppe Zanotti, Jil Sander, Lodenfrey, Unger-Fashion.com and Mybudapester.com have seen their sales increase. For each individual merchant Klarna assumes responsibility for payment administration as well as managing credit and fraud risks, guaranteeing that merchants quickly receive payments for orders.