Gentex to Debut Custom Michigan-themed Chevy Colorado at SEMA Car Show

Vehicle Highlights :

• Heavily modified 2018 Chevy Colorado Z71 Crew Cab equipped for camping and outdoor adventure
• Unique Michigan-themed wrap depicting the state’s distinctive natural attributes
• Integrated YETI craft-beer dispenser
• Gentex multi-camera rear vision system and car-to-home automation

LAS VEGAS, Oct. 29, 2018 (GLOBE NEWSWIRE) -- As Michiganders will attest, the “Great Lakes State” is prime for outdoor adventure, with abundant coastline, an extensive trail system, and weather that supports nearly every type of seasonal sporting activity. At this year’s SEMA show, Michigan-based Gentex Corporation (NASDAQ: GNTX) will unveil a customized, Michigan-themed 2018 Chevy Colorado designed and equipped to highlight all the state has to offer.

“Michiganders are fiercely proud of their state, and as a Michigan-based company, we thought it would be fun to capture that spirit in a vehicle designed to highlight our state’s natural beauty yet outfitted to tackle any outdoor activity,” said Steve Downing, Gentex President and CEO. 

To showcase the state’s beauty, Gentex decked-out the truck with a custom-designed vehicle wrap that depicts various aspects of the Michigan landscape, including the Great Lakes, Pictured Rocks, waterfalls, sand dunes, white pine forests, hiking trails, and much more. The design also incorporates the iconic Mackinac Bridge, which spans the state’s two peninsulas, and a highly stylized adaptation of Michigan’s state crest across the hood.

Gentex even received permission to emblazon the truck with Pure Michigan, the slogan that’s become the hallmark of the state’s highly successful tourism promotion program administered by the Michigan Economic Development Corporation (MEDC). The MEDC is the state’s marketing arm and lead advocate for Michigan business development.

When it comes to camping, the vehicle has everything, including the kitchen sink. It also has a fully integrated refrigerator/freezer, pull-out stove, and remote-controlled roof-mounted tent. Because Michigan is known for its profusion of craft breweries, the truck also features a built-in YETI jockey box that cools and dispenses your favorite microbrew from a keg mounted discretely under the vehicle.