McDonald’s Launches Career Advising Campaign for Restaurant Employees with the Help of Five Industry Influencers
Campaign to drive awareness for education, career advising services available through Archways to Opportunity and pair select restaurant employees with leaders across
arts/entertainment, technology, entrepreneurship, healthcare and restaurant/food service for job shadowing opportunity
CHICAGO, Oct. 30, 2018 (GLOBE NEWSWIRE) -- McDonald’s today announced the launch of its Where You Want To Be campaign, a concerted effort by the company to help restaurant employees connect the skills they learn on the job with the education, tuition assistance and career tools available to take the next step in their professional journey – whether at McDonald’s or elsewhere.
This campaign is based on employee insights from the company’s previously released Workforce Preparedness Study that analyzed generational sentiment around soft skills abilities, and identified the top industries McDonald’s restaurant employees aspire to be in, which include: arts/entertainment, technology, entrepreneurship, healthcare and restaurant/food service.
Through Where You Want To Be, McDonald’s aims to educate restaurant employees on the professional tools available to them through the company’s signature education and career advising program, Archways to Opportunity. Based on those top five industries identified, the company is partnering with five influencers in each industry to provide a once-in-a-lifetime experience for select employees to learn first-hand what a future career in their industry of choice looks like under the wings of an expert. These include:
- Arts/Entertainment: Rapper and actor, Bryshere Gray
- Technology: Digital Content Creator, former McDonald’s crew member, Tyler Oakley
- Entrepreneurship: Entrepreneur and Author, James Altucher
- Healthcare: Board-certified dermatologist and dermatologic surgeon, Dr. Meena Singh
- Restaurant/Food Service: Community of McDonald’s Owner/Operators
“This campaign started by listening to employees,” said Melissa Kersey, McDonald’s U.S. Chief People Officer. “By connecting restaurant employees’ aspirations with the necessary education tools and career advising services to achieve them, we continue to reinforce our role as America’s Best First Job. Through this campaign and our ongoing education investments we are committed to helping all those who come to work for us – or our independent franchisees – to see the possibility of their own potential.”