Wirecard and Berjaya Extend Cross-border Loyalty Platform B Infinite from Malaysia to Singapore with Plans to Include Other Countries in the Region

MUNICH and SINGAPORE, December 10, 2018 /PRNewswire/ --

• After the successful launch of the B Infinite mobile app in Malaysia in 2016, there are close to 250,000 B Infinite mobile app users to-date  
• The cooperation between Wirecard and Berjaya expands now to Singapore and will be in the Philippines in early 2019  
• Wirecard's mobile application and latest cross-border loyalty platform allow B Infinite to comprehensively drive brand loyalty by offering users a variety of ways to earn and redeem points and enjoy other forms of rewards and recognition 

Wirecard, the global innovation leader in digital financial technology, and Berjaya, one of Malaysia's largest retail conglomerates with a wide range of interests across various business sectors, have today announced that they are expanding their cooperation in the Asia-Pacific region with the first fully digital cross-border loyalty program, B Infinite. A proven success of the two parties' collaboration that was initiated in 2016, the B Infinite loyalty program will debut in Singapore this week. The Philippines will follow suit in early Q2/2019.

The B Infinite loyalty program gives users the ability to earn and pay with loyalty points, view latest local partners' "flash deals", perform card payment via Masterpass card-on-file functionality and enjoy the convenience of in-app purchase and redemption. There are close to 250,000 B Infinite mobile app users to-date.

Implemented in phases, Wirecard's cross-border offering will facilitate B Infinite's ability to run the program across different countries and currencies, thereby enhancing the customer experience - all through one platform. Users simply have to use smartphones to redeem their digital points or vouchers wherever B Infinite is present, regardless of where they were originally issued or where the customer lives. The solution clearly reflects Wirecard's vision of enabling fully digitalized, borderless payments. Malaysian users can expect to be the first to enjoy the cross-border functionality in Q2 2019.

Upon full implementation, travelers will find their journeys and stays more rewarding with B Infinite as not only will they be able to earn and redeem loyalty points seamlessly, according to their needs and their location, but also enjoy more privileges, discounts and rewards for their loyalty and regular usage. Merchant partners can also look forward to engaging with an expanded base of regional consumers and online shoppers.