Cannabis and CBD Induced Beverages and Wellness Products are Garnering Major Acceptance

PALM BEACH, Florida, January 17, 2019 /PRNewswire/ --

Financialnewsmedia.com News Commentary 

There are two distinct markets for infused drinks… Those that are cannabis infused (to replace the 'high' of alcoholic beverages such as beer) and those that are infused with CBD for 'wellness' purposes. The cannabis market could be $340 Million by 2011 and the CBD market could itself be a $260 Million market. Bloomberg recently reported: "Drinks infused with marijuana-derived compounds could swell to become a $600 million market in the U.S. within the next four years, outpacing the growth of other categories of retail cannabis products, according to analysts at Canaccord Genuity. Canaccord sees the demand for beverages featuring CBD, or cannabidiol, the non-psychoactive compound in marijuana, reaching $260 million by 2022, up from the "negligible revenue" the limited number of drinks contributes now, while THC-based drinks could reach $340 million, up from $106 million expected this year." Active companies in the Cannabis market this week include The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF), The Alkaline Water Company Inc. (NASDAQ:WTER) (TSX-V: WTER), New Age Beverages Corporation (NASDAQ: NBEV), Trulieve Cannabis Corp. (CSE:TRUL) (OTC:TCNNF), Level Brands, Inc. (NYSE:LEVB).

The Bloomberg article went on to state; "Interest has spiked from the beer industry on mounting evidence of a substitution relationship between cannabis and alcohol, while large soda companies increasingly view CBD as a natural fit within their strategically important wellness offerings." The Bloomberg report follows other deals between U.S. beverage companies and pot producers in Canada, where recreational use of marijuana becomes legal next month across the country, followed by consumable forms of the drug next year. Last month, Coors said its Canadian division would partner with the Canadian cannabis producer Hydropothecary to develop a non-alcoholic drink containing marijuana, while Constellation Brands, the maker of Corona Beer, said it would spend $3.8 billion to hike an investment in Canadian marijuana producer Canopy Growth.