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The Ministry of Defence Selects Bremont as Official Luxury Watch Partner to Her Majesty's Armed Forces

Nachrichtenquelle: PR Newswire (engl.)
22.03.2019, 16:49  |  565   |   |   

Approved by Her Majesty's Armed Forces

HENLEY-ON-THAMES, England, March 22, 2019 /PRNewswire/ -- Bremont is proud to enter into a partnership with the Ministry of Defence (MoD) honouring Her Majesty's Armed Forces. Through this partnership, Bremont will become the sole luxury watch producer allowed to legitimately use the signs, symbols and Heraldic Badges of all three services. This will mark the first time that civilians can purchase official Bremont Military timepieces. Consequently, Bremont will be releasing a new military inspired range of watches incorporating the emblems of the Royal Navy, British Army and the Royal Air Force. The new range can be viewed online - https://www.bremont.com/collections/the-armed-forces-collection

The Bremont Armed Forces Collection – Arrow
The Bremont Armed Forces Collection – Broadsword
The Bremont Armed Forces Collection – Argonaut
Bremont Logo

Bremont's well-respected heritage and reputation within the military, specifically with the British military, made the British watchmaker the natural partner of choice for the MoD. Bremont has created numerous special-order projects at the request of personnel from all branches of the British armed forces and is widely recognised throughout for its discretion, its patriotism and its reputation for supplying products that are fit for purpose.

"It is difficult to think of a more significant recognition that has been received by Bremont in the 12 years since we sold our first watch," said Nick English, who co-founded the brand in 2002 with his brother, Giles.

"The fact that so many British military personnel from across the three forces have chosen to privately buy bespoke Bremont watches as a means of demonstrating their pride for the regiments, squadrons and ships companies in which they serve has long been extremely humbling to us and we are, of course, immensely honoured to now be an official partner of Her Majesty's Armed Forces."

Bremont ambassador Brian Wood MC comments, "A medal glitters, but it also casts a shadow. My story is a journey through adversity, I'm proud to have served my country and to have earned the Military Cross for my actions in Iraq. I've been tested beyond battle and now I'm proud to be partnering with Bremont, to be testing their watches beyond endurance. I know just how proud Nick and Giles English are of their military work to date and I can't think of a more fitting watch company for the Ministry of Defence than Bremont who are at the heart of bringing back watchmaking to the UK. Being 'Tested Beyond Endurance' couldn't be a more apt strapline for both military personnel and undoubtedly for this watch collection too."

To launch the new partnership, Bremont has developed the Armed Forces Collection which comprises three new MoD-inspired chronometer-rated timepieces. Whilst there will be a different design dedicated to each of the military branches, all will feature the collective historic and Heraldic Badges of the three services clearly stamped on the case- backs. As with all Bremont watches, these will be produced at the company's headquarters in Henley-on-Thames, UK.

The Armed Forces Collection draws inspiration from the original 'Dirty Dozen' watches, a series of timepieces commissioned for the British Army during WW2 when Britain's Ministry of Defence needed watches to issue to military personnel. Very strict performance specifications, for the time, were set which included waterproofing, regulation to chronometer specification, luminous markings on the dial and a robust case construction. In homage to these criteria Bremont has designed three stylish and sturdy timepieces that reflect the needs of Her Majesty's Armed Forces today. Taking design cues from the original 1940s models, produced by various brands around at that time, Bremont has developed a new, more traditional two-piece case with a screw-in, stamped case back.

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