EA SPORTS Madden NFL 19 Bowl Breaks Record as Most-Watched Live Tournament in Madden History – Drini Crowned Madden NFL 19 Champion
Today, Electronic Arts Inc. (NASDAQ: EA) announced that the culminating EA SPORTS Madden NFL 19 Championship Series event, Madden NFL 19 Bowl, smashed franchise media consumption records solidifying its place in the mainstream esports lexicon.
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Drini Gjoka wins the Madden NFL 19 Bowl becoming Madden NFL 19 champion (Photo: Business Wire)
Madden NFL 19 Bowl’s Twitch audience peaked at 97,000 viewers, a 650 percent annual increase, and the stream generated more than 2.5 million views, an 850 percent year-over-year increase. The ESPN2 broadcast of the one-hour final had a total reach of 805,000 viewers, and combined Madden NFL 19 Bowl Twitch and ESPN2 broadcasts secured a 208,000 average minute audience during the final, which tracks average minute-by-minute viewership. To reach more Madden NFL and esports fans, the broadcast plan for Madden NFL 19 Bowl included Twitch integration, a primetime ESPN2 linear broadcast, strategic stream embeds through fan site partnerships and connecting through community channels.
The success of Madden NFL 19 Bowl comes on the heels of Madden NFL 19 Championship Series event successes as both the Madden NFL 19 Classic and Madden NFL 19 Club Championship also secured double digit growth in viewers on digital platforms. The success of the Madden NFL 19 Championship Series reflects the commitment of the National Football League to esports as a way to spread the passion around the sport of football and draw a deeper connection to the NFL, its clubs and players.
“Drini’s Madden NFL 19 Bowl victory in front of a record-setting audience elevates him into superstardom and accelerates our mission to make stars of all our players,” said Todd Sitrin, SVP and GM of EA Competitive Gaming. “This year was a monumental step forward for the Madden NFL 19 Championship Series and is a testament to the powerful role traditional sports and esports play in attracting a global audience of players and spectators.”
“We’re thrilled with all the results from the Madden NFL 19 Championship Series and congratulate Drini Gjoka on his win in the Madden NFL 19 Bowl,” said Rachel Hoagland, VP and Head of Gaming and esports for the NFL. “These events are a key piece to the NFL’s overall esports strategy and represent a very natural way to elevate our brand and engage the next generation of fans.”