P&G Joins TerraCycle’s Loop Pilot Test in New York Metro Area

The Procter & Gamble Company (NYSE:PG) today announced it is testing reusable packaging on some of its most popular products as part of Loop^TM, a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Many of P&G’s largest global brands, including Tide^TM, Cascade^TM, Pantene^TM and Oral-B^TM will participate in this innovative sustainable platform being tested in the New York metro area starting today. The circular e-commerce platform developed by international recycling leader TerraCycle will also “collect and recycle” some items like toothbrush heads and razor blades, creating circular solutions that help eliminate waste.

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Many of P&G’s largest global brands will participate in Loop, an innovative sustainable platform being tested in the New York metro area (Photo: Business Wire)

Loop is a first of its kind global packaging and shopping circular solution which aims to improve environmental performance, as well as consumer convenience and affordability compared to current e-commerce solutions. Empty containers are collected, cleaned, refilled and reused, giving consumers a responsible way to consume household products as well as a delightful experience. P&G was the first consumer products company to join Loop and will be evaluating package functionality and features, as well as loyalty and re-purchase rates in the test market.

Announced at the World Economic Forum Annual Meeting in Davos, Switzerland, in January 2019, the Loop partnership further advances P&G’s Ambition 2030 sustainability goals and the Company’s ongoing commitment to turning sustainable intentions into positive everyday actions.

P&G scientists and engineers have developed innovative manufacturing, packaging and distribution solutions that will make sustainable living easy for participating households. Eight P&G brands will be available through Loop, and the company will use the pilot test market to validate and optimize how to operate a collect-clean-refill business model.

Durable Packaging

Household favorites such as Tide, Cascade, and Pantene have designed new durable and refillable packaging, featuring luxurious containers with new features and functionalities.

• Tide, America’s #1 laundry detergent, is participating in Loop with its Tide purclean plant-based laundry detergent in a new durable bottle made from stainless steel with a simple twist-cap and easy pour spout.
• Cascade has developed new ultra-durable packaging for Cascade ActionPacs which enable consumers to skip the prewash.
• Febreze^TM is participating with durable, refillable packaging that is also available in stores, testing a new direct-to-consumer refill and reuse model.
• Pantene is introducing a unique bottle made with lightweight, durable aluminum for its shampoo and conditioner.
• Crest is driving sustainability in Oral Care through new Crest Platinum mouthwash, a unique formula that delivers fresh breath and stain prevention in a refillable glass bottle.

Recycling Products Refills